Programmatic Display Advertising. Strategy-Tactics-Results - a podcast by Paul Mosenson

Online display advertising, or programmatic display, can indeed work with the right strategy- encompassing placements, audience targeting, messaging, and offers.  And it can be measured and optimized for performance.  My podcast guest is Helene (aka Ellen) Parker who runs a programmatic display advertising consultancy and is an alliance of mine.  She also has her own podcast on programmatic. We discuss online display strategy, tactics, and measurement.  listen and get insights.

Further episodes of Fix the Convince- Marketing Optimization

Further podcasts by Paul Mosenson

Website of Paul Mosenson