The Importance of Customer Lifetime Value (CLV) metrics - a podcast by Paul Mosenson

CLV, or Customer Lifetime Value, is a metric many businesses don't understand how to use properly. But it's an essential KPI!  Join me and my guest, Will Laurenson, an international thought leader on CLV, customer experience, retention, and conversion optimization.  We discuss these key metrics, and how to optimize them for revenue growth.  Wll has his own podcast, found on his website, CustomersWhoClick.  Take a listen, especially if you're eCommerce or SaaS.

Further episodes of Fix the Convince- Marketing Optimization

Further podcasts by Paul Mosenson

Website of Paul Mosenson