?Episode 72 - The Future of Social Commerce - a podcast by IPG Media Lab: Scott Elchison

In this week’s episode, co-hosts Adam and Scott interview Kelsey Hunter, Founder & CEO of Paloma, on how retail transformation is accelerating the development of social commerce and how brands and retailers should leverage messaging apps as both a direct sales channel and a retargeting channel. Before the interview, Adam and Scott talk about some of the week’s hottest news items, including a deep dive into what’s happening with the EU’s new antitrust probes against Apple. 


0:40 — weekly news roundup with co-hosts Scott and Adam


9:50 — a conversation with Kelsey Hunter, Founder & CEO of Paloma


We welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier.  

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