Podcasts by Floor 9

Episode 120: The "Turducken" Future of Social Media from 2021-07-16T03:00

This week on Floor 9, Scott and Adam are joined by Richard Yao from our strategy team to discuss the diverging future of social media platforms — why Instagram is becoming a turducken of a platf...

Episode 119: Google Delays Killing Cookies, TikTok Launches Mini-apps, Facebook Shop Updates, and More from 2021-07-02T03:00:28

This week on Floor 9, Scott and Adam round up the latest tech and media news of the past two weeks, including the implications of Google delaying the planned phase-out of third-party cookies unt...

Episode 118: How Brands Can Prepare for the AR Future (ft. Carolina Arguelles from Snap) from 2021-06-18T03:00:40

This week on Floor 9, we welcome back Carolina Arguelles, head of Augmented Reality at Snap Inc., to chat all about the latest trends in AR. Together, Scott and Adam chat with Carolina about the...

Episode 117: Highlights from Apple WWDC 2021 from 2021-06-08T23:09:26

This week on Floor 9, Adam and Scott went live on Twitter Spaces to discuss the latest Apple developer event. From new social features to privacy tools, from new additions to Apple’s Health and ...

Episode 116: Facebook F8 Event Recap from 2021-06-04T16:34:35

This week on Floor 9, Adam and Scott recap the key takeaways from the 2021 Facebook F8 Refresh developer event. Listen to hear Facebook’s updates to business messaging tools, Spark AR platform, ...

Episode 115: Decoding Snapchat’s AR Platform Ambition from 2021-05-21T20:47:31

Welcome to another Floor 9 episode. In this second episode of the week, Adam and Scott discuss the announcement from the annual Snap Partner Summit that took place on Thursday. Together, they br...

Episode 114: Google I/O Event Recap from 2021-05-21T03:00

Google kicked off the 2021 tech conference season on Tuesday with its opening keynote for its annual Google I/O developer event. Over the course of two hours, Google focused entirely on its soft...

Episode 113: Tesla stops taking bitcoin, TikTok takes on LinkedIn, Google vs. Roku, and more from 2021-05-14T03:00:01

This week on Floor 9, hosts Adam and Scott discuss the following news stories and what they mean for brand marketers: 

• Tesla removes Bitcoin payment option over energy use concer...
  Listen

Episode 112: Twitter buys Scroll, Facebook Neighborhoods, the Crazy Rise of Dogecoin, and More from 2021-05-07T03:00:45

Welcome back to Floor 9! This week, co-hosts Adam and Scott discuss the following news before unveiling a brand new segment that we are introducing — The Magna Minute. In collaboration with our ...

Episode 111: Clubhouse Competitors, Amazon Retail Innovations, and More from 2021-04-23T03:00:41

This week on Floor 9, co-hosts Scott and Adam discuss the latest news in media and innovation, including new social audio features from Listen

Episode 110: NFTs, DAOs, and Web3 (Ft. Shawn Cheng from ConsenSys Mesh) from 2021-04-16T03:00:58

This week on Floor 9, we are joined by special guest Shawn Cheng to discuss the various ways that blockchain technologies will usher in Listen

Episode 109: Meme Culture Deep-Dive (Ft. Alan Schaaf & Jake Tapleshay from Imgur) from 2021-04-10T01:00:28

This week on Floor 9, we are joined by Alan Schaaf, CEO of Imgur, and Jake Tapleshay, Head of Creative from Imgur, all about the meme culture! From what makes for a good meme, to how brands can ...

Episode 108: NFTs for Building Fandom (Ft. Caty Tedman from Dapper Labs) from 2021-04-02T03:00

We're big fans of NFTs and digital collectibles, so imagine our excitement to have Caty Tedman, the Head of Partnerships at Dapper Labs, the company behind NBA Top Shot, on Floor 9 this week! Jo...

Episode 107 - Would You Buy a Tesla with Bitcoin? from 2021-03-26T03:00:03

Welcome back to Floor 9. This week, co-hosts Adam and Scott have a riveting discussion on a wide range of news topics, including the latest development in theatrical windowing as Disney and Warn...

Episode 106: The Business of Newsletters (ft. Jason Schulweis & Jacob Donnelly from the Morning Brew) from 2021-03-19T03:00

This week on Floor 9, we are talking business. The business of newsletters, that is. Joined by Jason Schulweis and Jacob Donnelly from one of our favorite newsletters Morning Brew, we talked abo...

Episode 105: The Resale Boom (ft. Chelsea Freitas) from 2021-03-12T22:45

This week, we welcome back Chelsea Freitas to take a deep dive into the recent boom in resale platforms and the crafty communities they foster. From the benefits of re-commerce and circular econ...

Episode 104 - The Aftermath of Facebook vs. Australia (featuring Joshua Lowcock) from 2021-03-05T23:43:24

This week on Floor 9, we’re joined by Joshua Lowcock, Chief Digital Officer of UM and one of our favorite Australians, to discuss what happened in Australia over the last few weeks regarding the...

Episode 103 - Spotify “Stream On” Event Recap from 2021-02-26T04:00:41

This week on Floor 9, we’re back to basics with a news-only episode — simply because we have a lot to say about the latest news from Facebook and Spotify. 

First, following up our...

Episode 102 - Shopper Marketing 2.0 from 2021-02-20T02:17:03

This week, we welcome back to Floor 9 Amie Owen, Head of Shopper Media at UM, to discuss how shopper marketing is evolving in response to the pandemic and the new opportunities that brands can l...

Episode 101: Innovation Framework 101 from 2021-02-12T04:00:57

In this episode, co-hosts Adam and Scott face off in a friendly competition where they each take turns to give a 101 introduction to some of the most asked-about innovation territories in under ...

Episode ?: Clubhouse and Social Audio from 2021-02-06T03:57:32

To celebrate making it into the three-digit club, the floor 9 crew is taking it to the club! Just kidding; but we did dive into Clubhouse, the hottest social app de jour, in this milestone episode....

Episode 86: The Rise of Contactless Payments from 2021-01-31T22:10:42.023393

This week on Floor 9, co-hosts Scott and Adam chat about the top tech and media news of the week before diving into a timely discussion on the pandemic’s impact on the adoption of digital and conta...

Episode 85 - The Future of Work (feat. Phil Libin from All Turtles and mmhmm) from 2021-01-31T22:10:42.023393

This week on Floor 9, we are very happy to chat with Phil Libin, CEO and co-founder of All Turtles and creator of virtual presentation software mmhmm. He is also co-founder and former CEO of Everno...

Episode 81: Data Privacy as a Business Imperative from 2021-01-31T22:10:42.023393

On this special episode of Floor 9, we welcome Arielle Garcia, the newly appointed Chief Privacy Officer of UM, to a timely discussion on data privacy. From the regulatory landscape, to consumer se...

 Episode 77: The State of Mobile Gaming from 2021-01-31T22:10:42.023393

On this week’s episode of Floor 9 Ader CEO, Justin Warden and streamer DuckyTheGamer (Sam Hatch) join Scott and Ryan for a conversation about the current state of gaming, the explosive growth in mo...

Episode 65 - COVID-19 Special #6: Breaking Windows and Selling Online from 2021-01-31T22:10:42.023393

In this week’s COVID-19 Special, we are talking about COVID-19’s impact on ecommerce and multichannel retail with Amy Hufft, Head of Global Brand Marketing and Communications at Shopify. But first,...

Bonus Episode - Full Interview with the NHL and NBCUniversal Sports from 2021-01-31T22:10:42.023393

Take a listen to the full conversation between special guest interviewer Jon Stimmel, UM’s Chief Investment Officer, Keith Wachtel, Chief Business Office at the NHL, and Dan Lovinger, EVP Sales and...

Episode 62 - COVID-19 Special #3: Charting New Media Behaviors & Talking Sports from 2021-01-31T22:10:42.023393

Welcome back to the third episode of our COVID-19 special. For as long as we need to work from home, Floor 9 will be coming out with weekly episodes that provide timely information, market intellig...

Episode 60 - COVID-19 Special #1 (featuring David Shim, CEO of Foursquare) from 2021-01-31T22:10:42.023393

Unpacking the pandemic’s impact on brand safety, media investments, sports media and foot traffic Welcome back to Floor 9! We are taking a break from our regularly scheduled programming on media ...

Episode 58 — The Age of Anxiety feat. Brain.fm from 2021-01-31T22:10:42.023393

Welcome back to Floor 9! This week, hosts Scott and Adam are joined by Christina from our strategy team and special guest Dan Clark, CEO of Brain.fm, to talk about technology-induced anxiety. Takin...

Episode 57 — Outlook 2020: Four trends that will define 2020 from 2021-01-31T22:10:42.023393

Welcome back to the renovated Floor 9! This week, hosts Scott and Adam are joined by Christina from our strategy team to unveil the trends featured in our upcoming annual Outlook report! We are als...

Episode 44 - Facebook Plots World Domination with Libra from 2021-01-31T22:10:42.023393

In this episode, we start in the future with a short story about a world dominated by Facebook’s Libra after it took over as the global currency. Then we come back to the present where Scott chats ...

Episode 35 — Why Spotify ❤️ Podcasts from 2021-01-31T22:10:42.023393

In this episode recorded on Valentine’s Day, we talk about Spotify’s intensifying love affair with podcasts. Joined by Adam and Christina from the strategy team, we talked through what Spotify’s re...

Episode 32 - A Podcasting Holiday Special from 2021-01-31T22:10:42.023393

Live from the Acast holiday party it is a Floor 9 holiday special! Scott is joined by a number guests within the audio space covering a range topics all about audio. Creative best practices, the po...

Episode 31 - 2018 Year End Review from 2021-01-31T22:10:42.023393

As we wind down 2018 Scott, Adam and Christina reflect on the past year and discuss the predictions that were made in our 2018 Outlook. What We Covered: - Will world governments regulate any of ...

Episode 29 - The Future of News feat Axios from 2021-01-31T22:10:42.023393

This week, we sit down with two special guests — Nick Johnston, Editor-in-chief from Axios, and Joshua Lowcock, Chief Digital & Innovation Officer / Global Brand Safety Officer of UM Worldwide — to...

Episode 20 - Partner Highlights: Esports and Gaming from 2021-01-31T22:10:42.023393

Welcome to Floor 9! This week, members of the partnerships team here at IPG Media Lab (Angel and Scott) host our first ever partnership-exclusive episode. Listeners get an inside look at the role t...

Episode 17 - Legalizing Sports Betting & Its Media Implications from 2021-01-31T22:10:42.023393

Overview: Welcome Floor 9! This week we discuss the recent decision by the US Supreme Court to repeal the 1992 ban on sports betting. Our very own Ben Hone picks up the mic to discuss the potential...

Episode 99: Outlook 2021 Forward Momentum ? - Part 2 from 2021-01-29T05:00

This week on Floor 9, co-hosts Adam and Scott are back to discuss the remaining two trends from the Outlook 2021 reports: the Splinternet, and the reinvention of social context online. Of course, w...

Episode 98: Outlook 2021 Forward Momentum - Part 1 from 2021-01-22T04:00

This week on Floor 9, co-hosts Adam and Scott discuss the latest trend report from the Lab — Outlook 2021, which details the key trends emerging at the intersection of technology, media, and cul...

Episode 97: CES 2021 Highlights from 2021-01-15T23:49:22

This week we’re proud to present the best moments from our extensive CES 2021 programs. Listen now to hear the highlights from the opening remark by Chad Stoller, UM’s Global Chief Innovation Of...

Episode 96: CES 2021 Preview from 2021-01-08T04:00

Welcome back to Floor 9. We are gearing up for the first all-virtual CES, which kicks off next Monday, and we couldn’t be more excited to share what we will see from this biggest tech indus...

Episode 95 - Trends Yule Love: 2020 Holiday Party Special from 2020-12-18T03:03:38

We’ve got a full house on Floor 9 this week! Get yourself a warm drink and cozy up to join our holiday party where we play a fun game called “Trends Yule Love.”

Here’s how it works: Ea...

Episode 94: The Future of Experience Economy from 2020-12-11T04:00

For the last regular episode of 2020, we welcome back an old friend of the Lab, Brent Bushnell, CEO of LA-based micro-amusement park Listen

Episode 93: How to Build a D2C Brand from 2020-12-04T19:22:33

This week, we are delighted to welcome Jing Gao, the mastermind behind viral hot sauce sensation Fly By Jing, to Fl...

Bonus: The Future of Startups (Unabridged) Feat. David Rosenthal, venture investor and co-host of Acquired from 2020-11-25T22:00

For a second helping of Floor 9, we hope you enjoy this unabridged conversation of our last episode on the future of startups with special guest David Rosenthal, venture investor and co-host of ...

Episode 92: 2020 Thanksgiving Special from 2020-11-24T10:30

For this year’s Thanksgiving special, co-hosts Scott and Adam catch up on two important leftover news items from last week: Wonder Woman 1984 Listen

Episode 91: The Future of Startups from 2020-11-20T04:00

This week, we are glad to have seasoned VC investor David Rosenthal join us to discuss the current state and the future of startups, investing, and innovation. Together, Scott and David talked a...

Episode 90: Media Responsibility Ten Commandments from 2020-11-13T04:00

This week, we welcome back Joshua Lowcock, Global Brand Safety Officer at UM, to talk about the ten Media Responsibility Principles (MRPs) that our parent agency IPG Mediabrands to improve brand...

Episode 89: Technology’s Impact on Mental Health from 2020-10-30T03:59:42

Welcome back to another episode of the award-winning Floor 9! This week we welc...

Episode 88: 2020 Holiday Shopping Trends feat. Victoria Sakal from Morning Consult from 2020-10-23T14:59:15

This week on Floor 9, we are joined by Victoria Sakal, Managing Director of Brand Intelligence at Morning Consult, to talk all about the upcoming holiday shopping season. From how people are pla...

Episode 87: Preparing for a Cookie-less Future from 2020-10-16T03:00

This week on Floor 9, we welcome back Arielle Garcia, Chief Privacy Officer of UM, along with first-time guest David Mihalek, SVP, Digital Strategy of UM, for a follow-up discussion to the “Data...

Episode 84: The Digital Future of Street Fashion from 2020-09-25T03:00

In this episode of Floor 9, Scott was joined by two repeat guests: Christina Adranly from Lab’s strategy team and Chelsea Freitas from UM’s strategy team, to talk about fashion! Specifically, ou...

Episode 83: How Apple & Facebook Prepare for Post-Mobile from 2020-09-18T03:00:11

In this episode of Floor 9, co-hosts Adam and Scott recap the two major tech events of the week: Apple’s “Time Flies” event on Tuesday and Facebook Connect 7 event on Wednesday. Together, they c...

Episode 82: The New Normal from 2020-09-11T03:00

This week on Floor 9, we are taking a step back and evaluating this new normal we’ve all found ourselves in, six months into this pandemic, from a personal perspective. Joined by Christina Adran...

?Episode 80: A Conversation with Nikole Hannah Jones from 2020-08-28T04:00

On this special episode of Floor 9, we bring you a thought-provoking and important conversation with the legendary Nikole Hannah Jones, a Pulitzer Prize winning journalist for covering civil rights...

?Episode 79: Streaming Wars 2020 from 2020-08-21T05:00:56

This week on Floor 9, we welcome back an old friend, Brian Hughes, who leads the Audience Analysis Practice for MAGNA, to talk about the latest developments in the ongoing streaming wars. But befor...

?Episode 78: Unpacking the TikTok Drama from 2020-08-14T05:00

This week on Floor 9, co-hosts Adam and Scott tackle one of the top questions in every media and tech professional’s mind these days: what is going to happen to TikTok? Together, Scott and Adam div...

?Episode 76: Into the Metaverse! from 2020-07-31T05:00:40

On this week’s Floor 9, we’re going back to the Lab’s futurist roots as Adam and Scott dive deep into the metaverse — a persistent, collectively shared virtual space. Together, they discuss its def...

Episode 75: Podcasts Persist during Pandemic from 2020-07-24T22:15:34

This week on Floor 9, Scott and Adam chat with Griffin Caprio. CEO & co-founder of Dante32, a boutique podcas...

?Episode 74: Outlook 2020 Trends Mid-Year Check-In from 2020-07-10T05:00

This week, co-hosts Adam and Scott are joined by Christina Adranly from our strategy team to talk about how the four trends in our Outlook 2020 report have been accelerated or re-oriented by all th...

Bonus Episode - Apple 2020 WWDC Highlights from 2020-06-26T19:21:22

In this week’s bonus episode, co-hosts Adam and Scott chat about the highlights from Apple’s WWDC event this week, and what they mean for brands, which includes App Clips, new privacy features i...

Episode 73 - Snap’s AR Vision 2020 from 2020-06-26T03:00

In this week’s episode, co-hosts Adam and Scott chat with Carolina Arguelles, who runs the Global Product Marketing for Snapchat’s Camera, all about the latest AR creative toolkits and long-term...

?Episode 72 - The Future of Social Commerce from 2020-06-19T04:00:20

In this week’s episode, co-hosts Adam and Scott interview Kelsey Hunter, Founder & CEO of Paloma, on how retail transformation is accelerating the development of social commerce and how brands and ...

?Episode 71: Ad Industry Temperature Check feat. Michael Kassan from 2020-06-12T05:59:36

In this week’s episode, Lab’s Managing Partner and UM’s Global Chief Innovation Officer Chad Stoller chats with special guest Michael Kassan, Chairman & CEO of MediaLink. Together, the two ad indus...

Episode 70: What’s Section 230 & What Marketers Need to Know from 2020-06-05T18:43:46

In this week’s episode, special guests Joshua Lowcock (EVP, Chief Digital & Global Brand Safety Officer of UM Worldwide) and Alison Pepper (EVP, Government Relations of 4A’s) discuss the iss...

?Episode 69 - The Future of Live Events from 2020-05-29T05:00:50

In this week’s episode, co-hosts Adam and Scott interviewed Ian Daly, Head of Brand Strategy at Live Nation, one of the biggest live entertainment and ticketing companies in the world. Ian shared h...

Episode 68: Virtual Travel Experiences & Wanderlust from 2020-05-21T07:03:26

In this week’s episode, Adam and Scott chats with Warren Webster, CEO of Atlas Obscura, all about the current state of the travel industry, how his company is pivoting to virtual experiences, an...

Episode 67 - COVID-19 Special #8: Forecasting Future Demands from 2020-05-15T04:00

In this week’s COVID-19 Special, we are proud to introduce a new UM-proprietary product called “Demand Forecaster.” With this new tool, which was recently Listen

Episode 66 - COVID-19 Special #7: Learnings from APAC from 2020-05-08T04:00

In this week’s COVID-19 Special, we link up with two chief strategists from the UM family — Lin Liu from UM China and Mat Maroni from UM APAC — to share their insights on accelerating trends and...

Episode 64 - COVID-19 Special #5: What a Time to Go Live! from 2020-04-24T03:31:33

In this week’s COVID-19 special, we are talking about COVID-19’s impact on live content, the increasing consumption of news content, and what marketers can do today to actively engage with audie...

Episode 63 - COVID-19 Special #4: Doing the Right Thing from 2020-04-17T04:00

Welcome back to the fourth episode of our COVID-19 special. For as long as we need to work from home, Floor 9 will be coming out with weekly episodes that provide timely information, market inte...

Episode 61 - COVID-19 Special #2: Ecommerce Accelerated and Influencer Marketing Interrupted from 2020-04-03T06:03:56

Welcome back to the second episode of our COVID-19 special. For as long as we need to work from home, Floor 9 will be coming out with weekly episodes that provide timely information, market inte...

Episode 59 - Democratized Creativity feat. Sketchfab from 2020-03-12T17:03

This week, we dived into the first trend in our Outlook 2020 report with special guest, Alban Denoyel, co-founder and CEO of Sketchfab. Together with co-hosts Scott and Adam, the trio dissected ...

Episode 56 — CES 2020 Recap Part 3: What the CES Newbies Say from 2020-01-16T22:49:23

Welcome to the concluding episode of our trio of CES recap episodes. In this episode, Scott cedes the floor to three new Lab members and first-timers at CES — Ella Barnett (Senior Associate, Str...

Episode 55 — CES 2020 Recap Part 2: What the Lab Experts Say from 2020-01-16T00:53:30

Welcome back to Floor 9! We are kicking off 2020 with a trio of CES recap episodes, recorded live in Vegas on the last day of CES. In part 2, your host Scott interviews two dynamic duos of lab e...

Episode 54 - CES 2020 Recap Part 1: What the Lab Strategy Team Says from 2020-01-14T21:36:27

Welcome back to Floor 9! We are kicking off 2020 with a trio of CES recap episodes, recorded live in Vegas on the last day of CES. In part 1, you’ll hear from two CES veterans from the Lab strat...

Episode 53 - 2019 Year-End Review from 2019-12-19T23:22:10

It’s the end of the decade! Floor 9 hosts Scott and Adam sat down with Christina and Richard from the strategy team to review some of the hottest trends that happened over 2019 while prognostica...

Episode 52 - The Future of Gaming from 2019-12-04T23:04:47

Welcome back to Floor 9. This week hosts Scott and Adam are joined by Ben and Ryan, two gaming experts on the Lab team, to talk all about the latest developments in the gaming space, as well as ...

Episode 51 - Let The Streaming Wars Begin feat. Chad Stoller from 2019-11-12T22:16:01

Welcome back to Floor 9. This week, hosts Scott and Adam are joined by Chad Stoller, the Global Chief Innovation Officer at UM, to talk all about the intensifying streaming wars. Recorded on the...

Episode 50 ? — The Future of Social Media & Online Communities from 2019-11-01T20:16:54

Welcome to our big Hawaii Five-O episode, where we take a deep dive into the future of social media and what they will mean for brands. Joined by Christina, co-hosts Scott and Adam discussed everyt...

Episode 49 - The State of VR & The Metaverse Future from 2019-10-17T18:50:48

Facebook’s recent Oculus announcements left us wondering, what is the social network company trying to get out VR. In this week's episode, Scott and Adam discuss the state of virtual reality tec...

Episode 48 - The State of Voice Tech and What's Ahead in 2020 from 2019-10-01T18:13:44

Following Amazon’s big announcements from its packed Echo event last week, we had the pleasure of chatting with Eric Turkington, vice president of strategic partnerships at Rain, a creative agen...

Episode 47 - How Apple is Preparing for a Post-Mobile World from 2019-09-12T14:13:13

Apple hosted its annual iPhone unveiling event on Tuesday and the Lab team assembled once again to talk about the highlights and key takeaways from this year’s keynote. While many may regard thi...

Episode 46 - Are we human, or are we influencers? from 2019-08-29T16:45:20

In this episode, we sit down with Oscar Ortega, VP of Talent at the UM Studios team, and Adam Simon, executive director of strategy at the Lab, to discuss the status quo and the future of influe...

Episode 45 - Midsummer Check-in with Podcasting from 2019-08-08T23:24:20

In this episode, we sit down with Vicent and Michelle from the Magna Global team to talk about the latest in podcasting. Starting with the new podcasting report that Magna recently released, whi...

Episode 43 - Apple 2019 WWDC Recap from 2019-06-11T22:40:59

In this week’s episode, Scott sits down with the Lab’s head of strategy, Adam Simon, to talk about everything noteworthy from Apple’s WWDC event last week. From new AR tools to new privacy featu...

Episode 42 - D2C are going Out Of Home from 2019-05-23T17:43:42

In this week’s episode, we are joined by Kenton Langstroth from Intersection, a smart cities technology and out-of-home advertising company based in NYC. And Terri Rockovich, a direct-to-consume...

Episode 41 - Google is Here to Help from 2019-05-09T15:53:48

At Google’s annual developer conference on Tuesday, CEO Sundar Pachi kicked off the opening keynote address with a new mission statement: “building a more helpful Google for everyone”. Throughou...

Episode 40 - Facebook's Plan for the Future from 2019-05-02T20:47:13

Where is Facebook going, and what does that mean for brands that advertise on its platforms? This week, your host Scott sits down with Adam and Christina from the strategy team to discuss the la...

Episode 39 - Outlook 2019: China POV from 2019-04-25T15:32:58

Joined by special guest Lin Liu, Chief Strategy Officer of UM China, Scott and Richard have a fun chat about how the trends in our 2019 annual Outlook report are playing out in China, the simila...

Episode 38 - Outlook 2019 from 2019-04-11T14:53:18

In this week’s special episode, Scott sits down with Adam and Christina from our Strategy team to talk about the trends we laid out in our annual Outlook report this year. Starting with the over...

Episode 37 - Unpacking Apple’s Unprecedented Service Event from 2019-03-26T23:33:53

It was “Show Time” indeed in sunny California at the March Apple event on Monday. Oprah, J...

Episode 36 — Partner Highlight feat. Damian Bradfield from WeTransfer from 2019-03-14T18:07:24

Welcome back to Floor 9. This week, we are delighted to chat with Damian Bradfield, President and CMO of WeTransfer, about how WeTransfer aligns their services with the creative community, how t...

Episode 34 - Social-Native Brands | A PSFK NYRIW Panel from 2019-01-31T19:00

In this week’s special episode, we are proud to present a live recording of a Retail Innovation Week panel discussion that we recently put together in collaboration with PSFK. Our Strategist, Ch...

Episode 33 - Live from CES 2019 from 2019-01-17T16:08:44

Welcome back to Floor 9! Once again, the Lab team is starting the new year strong to bring you our insider take on the 2019 CES. As the biggest consumer tech convention on earth, CES showcases t...

Episode 30 - The Future of Play feat. Lego from 2018-12-06T23:00

This week, we had a tri-coastal conversation with special guest Tom Donaldson, VP Creative Play Lab at Lego Group, and Adam Simon, our head of strategy, about how technology is changing the futu...

Episode 28 - The Future of Influence(rs) from 2018-11-01T19:36:12

Modern marketing has primarily been a game of influence via mass media channels. But thanks to the ongoing digital transformation, consumer attention is getting increasingly fragmented and sprea...

Episode 27 - Partner Highlights: Last Mile Delivery from 2018-10-18T20:40:14

Last Mile Delivery is a growing logistical challenge as consumers are demanding ever faster delivery of their food, packages and parcels. This week, Lab’s Partnerships Team is behind the mic aga...

Episode 26 - Food Innovation For Thought from 2018-10-04T13:00

Don’t listen to this episode when hungry, cause all we talked about is food! The food industry is going through an exciting phase of technological innovations, where incumbents and startups are ...

Episode 25 - The Age of The Super Bundle from 2018-09-20T17:22:44

This week we turn our gaze to the rise of the Super Bundles. As more and more content services become subscription-based and unbundle themselves from the existing cable bundle, we are seeing som...

Episode 24 - Apple's 2018 iPhone Xs Event from 2018-09-13T19:30:26

Overview: September is here, new iPhones have arrived, and Floor 9 is officially 1 year old! There is no better way to celebrate than talking about Apple’s latest product announ...

Episode 23 - The State of VR vs. AR feat. Tony Parisi from 2018-08-30T20:34:11

This week, we had the pleasure of chatting with Tony Parisi, Global Head of VR/AR Brand Solutions at Unity Technologies, on what is going on right now in Virtual Reality (VR) and Augmented Reali...

Episode 22 - Brand Trust in the Digital Age feat. Jort Possel from 2018-08-16T21:26:31

In this episode of Floor 9, we had the pleasure of chatting with Jort Possel, Managing Director of Digital Marketing at management consulting firm Accenture, on the growing importance of brand t...

Episode 21 - AI Takes The Wheel: The Future of Autonomous Vehicles feat. Mauricio Angulo from 2018-07-27T15:36:33

Welcome to Floor 9! This week we take a look at the rapid development of autonomous vehicle technology, the major challenges it is facing, and its potential impact on consumer behavior. From how...

Episode 19 - Ecommerce Trends Breakdown feat. MAGNA from 2018-06-19T22:23:18

Welcome to Floor 9! This week, we are honored to have Brian Hughes, the SVP of Audience Intelligence & Strategy at our sibling agency Magna, with us to discuss their latest Media Economy Rep...

Episode 18 - WWDC 2018 from 2018-06-07T19:16:13

Welcome to Floor 9! Apple kicked off its annual Worldwide Developer Conference (WWDC) with their keynote address on Monday. This year, the iPhone maker is completely focused on software, introdu...

Episode 16 - Recap of Facebook F8 / Microsoft Build / Google IO from 2018-05-17T21:12:38

Welcome to Floor 9! Developer conference season is in full swing and this week we dive into the three big tech conferences that took place in the past two weeks?—?Facebook F8, Microsoft Build, a...

Episode 15 - All Culture is Digital Culture ft. Wattpad from 2018-05-03T21:28:01

Welcome to Floor 9! This week’s episode takes an in-depth look at one of our 2018 Outlook themes: All Culture is Digital Culture. As our media and content become increasingly digitized, the sepa...

Episode 14 - The Battle For The Home from 2018-04-12T19:46:59

Welcome to Floor 9! This week we break down the status quo and shifting dynamics of the smart home market. 2018 is the year where we are finally seeing the smart home emerge from its infancy. Large...

Episode 13 - The Sight and Sound of Search from 2018-03-29T20:49:11

Welcome to Floor 9! This week we have an in-depth conversation about how visual search and voice search are changing the way consumers are discovering products and information. Our friends and sear...

Episode 12 - Meet Over Meat Live @ SXSW from 2018-03-16T17:54:34

Welcome to Floor 9! This week we are live from Austin, Texas at the South by Southwest festival (SXSW). Each year the Lab heads down to Austin to meet with emerging startups, experience brand activ...

Episode 11 - The Changing Movie-Going Experience from 2018-03-07T14:59:53

Welcome to Floor 9! This week’s episode is inspired by the runaway success of Black Panther. But big box office successes like Black Panther are becoming rare outside of superhero movies and est...

Episode 10 - The Paper Towel Effect from 2018-02-15T19:55:06

Welcome to Floor 9! In this week’s episode we discuss the hidden threat that private label brands pose to traditional CPG brands as shopper behavior continues to shift . Born out of a spontane...

Episode 9 - Outlook 2018 Preview from 2018-02-01T23:08:37

Welcome to Floor 9! We are back in NYC and ready to release the IPG Media Lab’s Outlook for 2018. This is our yearly publication of all the ideas that excite us for 2018 and beyond. We looked at ne...

Episode 8 - Live from CES 2018 from 2018-01-18T22:20:06

Welcome to Floor 9! We are live from CES 2018 in lovely Las Vegas. Every year that IPG Media Lab ventures to CES to scout out new startups, technologies and trends for the year ahead. The entire te...

Episode 7 - Holiday Special! 2017 Reflections & Looking Ahead from 2017-12-14T19:12:30

Welcome to Floor 9! In this week’s episode, we look back on the past year, dissecting how the three trends we delineated in our 2017 Outlook at the beginning of the year are holding up while offeri...

Episode 6 - What's Up With Retail from 2017-11-30T19:56:33

Welcome to Floor 9! This week is all about retail, retail, retail. We cut through the media headlines warning of a “retail apocalypse” and break down exactly what is happening to the retail industr...

Episode 5 - Esports and Gaming feat Twitch from 2017-11-17T06:19:23

Welcome to Floor 9! This week we geek out about esports and gaming with our friends Taylor and Nate from Twitch. If you have ever wondered why someone would watch another person play a video game o...

Episode 4 - Conversational Interfaces from 2017-11-01T19:10:22

Welcome to Floor 9! This week we talk about Conversation Interfaces. Chatbots, Alexa, Google Home and Siri are at the forefront of this episode and who better to help us dissect this topic then our...

Episode 3 - Camera As Input from 2017-10-19T21:23:26

Overview: Welcome to Floor 9! This week we dive into the trend Camera as Input. Building off last week's episode we discuss the importance of the smartphone’s camera. From AR and selfie culture to ...

Episode 2 - Advanced Interfaces from 2017-10-06T00:00

Welcome to Floor 9! This week we talk about one of our 2017 Outlook trends, Advanced Interfaces. These Advanced Interfaces offer new types of inputs and outputs, dramatically diversifying the user ...

Episode 1: 2017 Apple iPhone Launch Event from 2017-09-17T00:00

Welcome to Floor9! This week we talk about all the new iPhones and everything else Apple announced at their 2017 iPhone Launch Event.

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