?Episode 76: Into the Metaverse! - a podcast by IPG Media Lab: Scott Elchison

On this week’s Floor 9, we’re going back to the Lab’s futurist roots as Adam and Scott dive deep into the metaverse — a persistent, collectively shared virtual space. Together, they discuss its definition, the accelerated development of the “proto-verses” in online games, as well as the potential benefits and future brand opportunities that will emerge from it. If you prefer to read about this topic, you can check out this two-part primer written by Adam.


01:06 - Weekly top news roundup
06:35 - In-depth discussion on the metaverse


We welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier.   

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