Episode 13: Inspiring Action, Exploration, and Engagement, with CMO Phil Carpenter - a podcast by Lee Caraher
from 2016-11-21T09:00
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Phil Carpenter, Chief Marketing Officer at UpLift, is responsible for all facets of UpLift’s marketing. Before joining UpLift, Phil served as senior partner and chair, western region for Allison+Partners, an integrated communications agency. Previously, he was Vice President of Marketing for Simply Hired and Vice President of Corporate Marketing for SideStep. Phil holds a B.A. from Stanford in English and an M.B.A. from Harvard Business School. He is also on the board of The Marine Mammal Center.
What you’ll learn about in this episode:
- Why marketing segmentation is so important
- How Phil hones in on his market and then tests it
- How Phil picks and chooses what marketing channels to use
- Why you need to get clear on your definition of who you want to reach and you want to influence them
- Why you need to allocate your resources based on what your objectives
- Why you need to offer truly valuable content
- Inspiring action, exploration, and engagement
- Helping your sales people successful
- Why you need to get public relations right
- The value of being present at industry events
- Driving incremental success
Ways to contact Phil:
- Website: www.uplift.com
- LinkedIn: www.linkedin.com/in/philcarpenter
- www.tmmc.org
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Further podcasts by Lee Caraher
Website of Lee Caraher