Episode 13: Inspiring Action, Exploration, and Engagement, with CMO Phil Carpenter - a podcast by Lee Caraher

from 2016-11-21T09:00

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Phil Carpenter, Chief Marketing Officer at UpLift, is responsible for all facets of UpLift’s marketing. Before joining UpLift, Phil served as senior partner and chair, western region for Allison+Partners, an integrated communications agency. Previously, he was Vice President of Marketing for Simply Hired and Vice President of Corporate Marketing for SideStep. Phil holds a B.A. from Stanford in English and an M.B.A. from Harvard Business School. He is also on the board of The Marine Mammal Center.

What you’ll learn about in this episode:

  • Why marketing segmentation is so important
  • How Phil hones in on his market and then tests it
  • How Phil picks and chooses what marketing channels to use
  • Why you need to get clear on your definition of who you want to reach and you want to influence them
  • Why you need to allocate your resources based on what your objectives
  • Why you need to offer truly valuable content
  • Inspiring action, exploration, and engagement
  • Helping your sales people successful
  • Why you need to get public relations right
  • The value of being present at industry events
  • Driving incremental success

Ways to contact Phil:

Further episodes of Focus Is Your Friend: How to double down on marketing that matters

Further podcasts by Lee Caraher

Website of Lee Caraher