Podcasts by Focus Is Your Friend: How to double down on marketing that matters

Focus Is Your Friend: How to double down on marketing that matters

Marketing matters, but some marketing efforts matter a lot more for your business than other efforts. If you want to learn the secrets of doubling down on what matters for your business, this is the podcast for you.

Get advice from experts on how to focus on the marketing, events, PR, social media and email marketing that will move the needle for your business and brand.

Stop trying to hope your resources are going to the right places and decide to focus on what matters, with Focus Is Your Friend.

Further podcasts by Lee Caraher

Podcast on the topic Karriere

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Focus Is Your Friend: How to double down on marketing that matters
Episode 68: Goodbyes Aren't Forever, with Lee Caraher from 2017-09-14T15:00

Dear FIFY Listeners

This is our final episode of Focus Is Your Friend.

Thank you for listening for the past 67 episodes! I’ve really enjoyed bringing the podcast to you and talking...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 67: An Extreme Marketing Makeover, with Erin Dwyer from 2017-08-31T15:00

Erin Dwyer is a marketing guru with a passion and enthusiasm for the digital world. Erin is currently the SVP of Ecommerce, Social and Digital Marketing for a cosmetics company in Orange County,...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 66: Put that Plan in Motion, with Glenn Mattson from 2017-08-17T15:00

Glenn Mattson is the president of Mattson Enterprises, a consulting and training firm which specializes in helping you put those plans you’ve spent so much time creating into action. Learn what ...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 65: Testing for Success, with Chris Dayley from 2017-08-03T15:00

Drew Neisser, is the founder and CEO of Renegade, an award-winning agency that helps CMOs find innovative ways to break through. He is a true renegade thinker, and he has helped dozens and dozen...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 64: The Scientific Marketing Method, with Drew Neisser from 2017-07-27T15:00

Drew Neisser, is the founder and CEO of Renegade, an award-winning agency that helps CMOs find innovative ways to break through. He is a true renegade thinker, and he has helped dozens and dozen...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 63: Marketing Tips for the Long Haul, with Brandon Laws from 2017-07-13T15:00

Brandon Laws is the Director of Marketing at Xenium HR. He has helped companies go from twenty people to ninety people with just himself, a coordinator and a very...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 62: Precision Targeted B2B Marketing on LinkedIn, with AJ Wilcox from 2017-06-20T08:00

AJ Wilcox is a digital marketing fanatic who found early success with LinkedIn Ads. He started B2Linked, a niche agency, and LinkedIn Certified Partner. He's a ginger & triathlete. He & his wife...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 61: A/B Test and Move, with Mike Porcaro from 2017-06-15T08:00

Building and growing businesses, from category creation to global expansion, is a passion of Mike Porcaro’s and it's a through-line in his career. He believes that there are few things more sati...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 60: Badass Your Brand, with Pia Silva from 2017-06-08T08:00

Entrepreneur, speaker, and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day in...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 59: Control the Conversation with Content, with Joe Stradinger from 2017-06-01T08:00

Joe Stradinger began his career as a CPA with Arthur Andersen. His first assignment was in Budapest, Hungary, where he performed business valuations to support the privatization effort of former...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 58: Get Your Mindset Right, with Ken Rutsky from 2017-05-30T08:00

Ken helps B2B growth company executives in sales, marketing, and the C-Suite to breakthrough, achieve, and grow market leadership in new and existing markets. His clients not only lead, they imp...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 57: How to Achieve “Stadium Status,” with John Brubaker from 2017-05-18T08:00

John Brubaker is a nationally renowned business performance consultant, speaker, and award-winning author. John teaches audiences how to obtain better results in business with straightforward to...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 56: How to do Affiliate Marketing Well, with Robert Glazer from 2017-05-16T08:00

Robert (Bob) Glazer is the founder and Managing Director of Acceleration Partners, and the founder and Chairman of BrandCycle. He is a serial entrepreneur with an exceptional track record and pa...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 55: How to Align Your Content Strategy With Your Business Goals, with Liz O'Donnell from 2017-05-11T08:00

Liz O’Donnell is Double Forte’s Chief Content Officer, responsible for the firm’s and its clients' digital marketing and social media ...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 54: How to Make Content Actionable, with Liz O'Donnell from 2017-05-09T08:00

Liz O’Donnell is Double Forte’s Chief Content Officer, responsible for the firm’s and its client’s digital marketing and social media ...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 53: How to Leverage the Heck Out of Your Content, with Liz O’Donnell from 2017-05-04T08:00

Liz O’Donnell is Double Forte’s Chief Content Officer, responsible for the firm’s and its client’s digital marketing and social media ...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 52: You Have to Think to be a Thought Leader, with Nav Athwal from 2017-04-25T08:00

Nav Athwal is the Founder and CEO of RealtyShares, a curated online marketplace for real estate investing. His platform connects individual and institutional investors to private U.S. real estat...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 51: Focus on the Person, with Tara-Nicholle Nelson from 2017-04-20T08:00

Tara-Nicholle Nelson is the Founder and CEO of Transformational Consumer Insights, Inc., a data, insight, and strategy firm. TCI helps brands understand, reach, and engage Transformational Consu...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 50: Answer Every Complaint, with Jay Baer from 2017-04-18T08:00

Digital marketing and online customer service are broken, and Jay Baer brings the repair kit.

Jay has created five multi-million dollar companies and was recently inducted into the Word o...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 49: How Do You Prove Your ROI?, with Renee Wilson from 2017-04-13T08:00

Renee Wilson is the president of the PR Council, the professional trade association for agencies practicing public relations, within the world of marketing and communications. The PR Council has...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 48: Stop Wasting Time, with Marketing VP Jay Krishnan from 2017-04-11T08:00

With more than 20 years of experience in technology, SaaS, and B2B offerings, Jay Krishnan, Automile’s Vice President of Marketing, brings deep expertise in small business and enterprise marketi...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 47: Who Cares? So What? Why You?, with Heidi Krupp-Lisiten from 2017-04-06T08:00

Described by Bella NYC Magazine as being passionate, energetic, and full of life, K2s founder and CEO, Heidi Krupp-Lisiten, is right at home in the world of marketing, promotion, and media. With...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 46: How to Structure Your Social Media Management, with Jen McClure from 2017-04-04T08:00

Jen McClure is one of the original authorities on digital and social media. More than a decade ago, she anticipated the significant impact that these technologies would have on business, media, ...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 45: Be Relevant First, with David Wisnom III from 2017-03-30T08:00

David Wisnom III is the founder & Chief Strategist of SightCast Inc., a brand strategy and marketing consultancy. David's background in developing brand strategies covers the spectrum of brands ...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 44: How to be an Effective Internal Communicator, with Mimi Garrity Denman from 2017-03-28T08:00

It may be an overused word but Mimi is truly passionate about helping create truly outstanding workplaces.

Throughout her career, she has taken many business and personality assessments. ...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 43: Good, Well Written Content Makes The Difference, with Kevin Craine from 2017-03-23T08:00

Kevin Craine is a professional writer and editor, an internationally respected business analyst, and an award-winning podcast producer. Kevin's podcasts have been heard around the world, includi...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 42: Why Marketing and Sales Must Coexist, with Kendra Lee from 2017-03-21T08:00

In spite of starting her career in accounting, failing IBM’s entry level sales exam, being given a territory that had never bought anything, and being told she couldn't sell without an engineeri...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 41: Dedicate Resources Towards Measurement and Learning, with Libby Hall from 2017-03-16T08:00

Libby leads the client services team at IDMLOCO, a digital strategy agency at the intersection of public affairs and marketing. With more than ten years of digital agency experience, Libby under...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 40: How to do #Hashtags Right, with Lee Caraher from 2017-03-14T08:00

Today we’re going to talk about #Hashtags. How do you use them -- and how do you use them well?  

“Make s...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 39: Five Books to Read in Q1, with Lee Caraher from 2017-03-09T09:00

So many books, so little time! We’ve taken the guesswork away by highlighting the best books you need to read this quarter.  

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Focus Is Your Friend: How to double down on marketing that matters
Episode 38: Base Your Content Marketing Around Trends, with Julie Kim from 2017-03-07T09:00

Julie developed Saison Beauty to bring together her passion for luxurious skin care treatments, eco health-friendly products, and holistic health.

Prior to launching Saison, Julie spent 2...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 37: How to Know When You Shouldn’t Hire a PR Firm, with Kristen Ruby from 2017-03-02T09:00

Kristen Ruby is the CEO of Ruby Media Group, a full-service Public Relations and Social Media Agency in Manhattan. Ruby is one of the preeminent social media experts in America. Ruby is a pionee...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 36: Be Authentic and Transparent, with Lee Caraher from 2017-02-28T09:00

In our final episode of February, we look back at some of the best social media and storytelling lessons we learned this month from Listen

Focus Is Your Friend: How to double down on marketing that matters
Episode 35: Tell Your Founding Story, with Heather Hawkins from 2017-02-16T09:00

Heather helps companies in the wellness and outdoor industries elevate their brand message to increase the positive impact they have on their consumers and communities. She believes a thoughtful...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 34: 4 Things To Know About Company Activism in 2017, with Lee Caraher from 2017-02-14T09:00

Activism is the new black for brands in 2017. What does this mean for you?  

“Walk the Walk. Don’t profes...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 33: There’s No Room For Ignorance in Social Media, with Liz O'Donnell from 2017-02-09T09:00

We liked her so much we kept talking!

Liz O’Donnell is Double Forte’s Chief Content Officer, responsible for the firm’s and its...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 32: How to Do Twitter Right in Trump’s America, with Liz O’Donnell from 2017-02-07T09:00

Liz O’Donnell is Double Forte’s Chief Content Officer, responsible for the firm’s and its client’s digital marketing and social media ...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 31: Do What They Need -- Not What They Want, with Doris Hobbs from 2017-02-02T09:00

Doris Hobbs is an accomplished, published writer, marketing and media consultant with a successful history of leading her clients to deliver business results and sale solutions.

Doris und...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 30: Listen To What Your Customers Are Telling You, with Lee Caraher from 2017-01-31T09:00

In our final episode of January, we look back at some of the best lessons we learned this month from Ian Garlic, Listen

Focus Is Your Friend: How to double down on marketing that matters
Episode 29: Make Your Event Different to Be Remembered, with Lizz Torgovnick from 2017-01-26T09:00

Lizz approaches life as she approaches every challenge, as an opportunity to be awesome and she delivers on this Sequence core value every time.

As Chief Creative Officer and founder, Liz...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 28: Why Omnichannel is the Key to Success, with Buckley Barlow from 2017-01-24T09:00

Buckley Barlow works with forward-thinking organizations, teams, executives, and investors to meet growth goals: increasing sales and revenues, improving customer retention and repeat visit rate...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 27: Launch to Land, with Linda Popky from 2017-01-19T09:00

Linda is the founder and president of Leverage2Market® Associates, Inc., a strategic marketing company that helps organizations transform their business through marketing. She is the author of t...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 26: Don’t Take No For An Answer, with Sarah Anderson from 2017-01-17T09:00

A 25-year-veteran of the interactive entertainment industry, Sarah Anderson joined 2K, a publishing label of Take-Two Interactive, in May 2005. As the Senior Vice President of Marketing she lead...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 25: Listen to What Your Customers Want, with Ian Garlic from 2017-01-12T09:00

Ian Garlic brings over 15 years of inbound marketing experience, deep knowledge of commerce and understanding of current market trends. With the ability to capitalize all of your current assets ...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 24: Pay Attention to Consumer Behavior, with Dave Karraker from 2017-01-10T09:00

In his role at the US division of Gruppo Campari, the world’s sixth-largest premium wine and spirits company, Dave’s days are focused on creating consumer relationships through engagement, shari...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 23: Agencies Need to Understand Their Clients’ Businesses, with Jason Swenk from 2017-01-05T09:00

Jason Swenk is a sought-after advisor who guides marketing agencies through a proven framework for increasing their business.

Fresh out of college Jason was off to work for Arthur Anderso...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 22: How to Market to Millennials, with Scott Steinberg from 2017-01-03T09:00

Recently named Master of Innovation by Chase Bank and Fortune magazine, bestselling leadership and innovation speaker Scott Steinberg is one of the world’s most celebrated business speakers, fut...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 21: The Biggest Lessons From 2016, with Lee Caraher from 2016-12-19T09:00

In our final episode of 2016, we look back at some of the best lessons learned from Marketing experts KQED’s Michael Lupeti...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 20: Find a Hobby You Love: You’ll Be a Better Boss, with Lee Caraher from 2016-12-16T09:00

This week we sharpen the saw with a few golden nuggets from InterviewConnections.com’s Jessica Rhodes’ interview. We also focus on why it’s so important to spend time doing things you love.

...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 19: How to Host a Podcast That Will Grow Your Business, with Jessica Rhodes from 2016-12-12T09:00

Jessica Rhodes is the founder and CEO of InterviewConnections.com, the premier Guest Booking agency for podcasters and guest experts, and she is the acclaimed author of RockThePodcast From Both ...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 18: Take Your Vacation, with Lee Caraher from 2016-12-09T09:00

This week we sharpen the saw with a few golden nuggets from EAT Creative Studio’s Renata Amaral’s interview. We also focus on why it’s so important to take your vacation.

What you’ll lea...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 17: The Importance of Branding – Who Are You — and Who Are You Not?, with Renata Amaral from 2016-12-05T09:00

To say Renata is passionate about branding and design would be an understatement. Anyone who is in the room while she talks about one of her many projects, or shows off a new design hot off the ...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 16: The Importance of Getting To The Point with Lee Caraher from 2016-12-02T09:00

This week we sharpen the saw with a few golden nuggets from Elevator Speech’s Dave Yewman’s interview. We also focus on ways to get your stories out of your head every week.

What you’ll ...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 15: Get to the Point - Best Presentation Tips, with Dave Yewman from 2016-11-28T09:00

A friend of Dave’s 11-year-old son Aaron asked, “What does your Dad do?” Aaron thought for a minute, then said, “He teaches people how not to say ‘um.’” That’s a pretty good elevator speech for ...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 14: Get Some Rest, with Lee Caraher from 2016-11-25T09:00

This week we sharpen the saw with a few golden nuggets from UpLift’s CMO Phil Carpenter’s interview. We also focus on ways to get rest this weekend so that you’re refreshed and ready for the nex...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 13: Inspiring Action, Exploration, and Engagement, with CMO Phil Carpenter from 2016-11-21T09:00

Phil Carpenter, Chief Marketing Officer at UpLift, is responsible for all facets of UpLift’s marketing. Before joining UpLift, Phil served as senior partner and chair, western region for Allison...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 12: If You’re Thirsty -- It’s Too Late, with Lee Caraher from 2016-11-18T09:00

This week we sharpen the saw with a few golden nuggets from KQED’s VP of Marketing and Brand Michael Lupetin’s interview. We also focus on why it’s so important to stay hydrated and some strateg...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 11: Put Your Audience First, with Michael Lupetin from 2016-11-14T09:00

Michael Lupetin is the Vice President of Marketing and Brand for KQED and the most listened and watched public media station in the county in developing consistent and engaging marketing, commun...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 10: Take Time For The People That Matter, with Lee Caraher from 2016-11-11T09:00

This week we sharpen the saw with a few golden nuggets from Greg Chiemingo’s interview. We also focus on keeping track of the things that count and meeting up with the people that matter.

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Focus Is Your Friend: How to double down on marketing that matters
Episode 9: Communicate Your Value, with Greg Chiemingo from 2016-11-07T09:00

Greg Chiemingo is the Senior Director of Communications at Evernote. A senior communications professional with more than 20 years of experience planning and executing dozens of product and servi...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 8: Get Out and Serve Others, with Lee Caraher from 2016-11-04T08:00

This week we sharpen the saw with a few golden nuggets from Janet Ball’s interview, and focus on how service to others is so rewarding and helpful for ourselves. And a cool new app that Lee uses...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 7: Don’t Mistake Intuition For Marketing, with Janet Ball from 2016-10-31T08:00

Janet Ball is a strategic growth director at PayPal. In this role she manages a portfolio of large enterprise clients which represents more than $600 million in sales. Janet is a Silicon Valley ...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 6: Get Out and Walk, with Lee Caraher from 2016-10-28T08:00

Lee Caraher, the founder and CEO of Double Forte PR & Digital Marketing, is an acclaimed communication strategist known for her practical solutions to big problems. She started Double Forte Publ...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 5: What Startups Looking For Funding Need to Know, with Rebekah Wu from 2016-10-24T08:00

Rebekah Wu founded Right-Hand Partners based on her own experiences as an entrepreneur seeking start-up capital. During those years, she attended and presented at venture conferences, built out ...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 4: Staying Calm with Meditation Apps, with Lee Caraher from 2016-10-21T08:00

Lee Caraher, the founder and CEO of Double Forte PR & Digital Marketing, is an acclaimed communication strategist known for her practical solutions to big problems. She started Double Forte Publ...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 3: Corporate Social Responsibility, with Andrea Vassallo Meyer from 2016-10-05T21:13:10

Andrea Meyer has worked on both the agency and client side of PR with internal communications and marketing in the mix. Most recently, she was the PR Lead for the...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 2: Sharpen Your Mental Acuity, with Lee Caraher from 2016-10-05T21:04:41

Lee Caraher, the founder and CEO of Double Forte PR & Digital Marketing, is an acclaimed communication strategist known for her practical solutions to big problem...

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Focus Is Your Friend: How to double down on marketing that matters
Episode 1: Do What Matters First, with Adam Stein from 2016-10-05T21:00:54

Adam Stein has more than 25 years of marketing and public affairs leadership at enterprise software, semiconductor, networking, security and marketing service fir...

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