Episode 18: Take Your Vacation, with Lee Caraher - a podcast by Lee Caraher

from 2016-12-09T09:00

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This week we sharpen the saw with a few golden nuggets from EAT Creative Studio’s Renata Amaral’s interview. We also focus on why it’s so important to take your vacation.

What you’ll learn about in this episode:

  • Why you can’t create a real brand until you know who you are
  • Your logo is not your brand
  • Why your logo may need to change as your company DNA changes
  • Why you need to examine your brand every year or two
  • Bringing your brand to life with art
  • Taking a break with vacation
  • Why I took many months off a few years ago
  • Book recommendation: “Leadership and the Art of Conversation: Conversation as a Management Tool” by Kim H. Krisco

Resources:

Further episodes of Focus Is Your Friend: How to double down on marketing that matters

Further podcasts by Lee Caraher

Website of Lee Caraher