Episode 34: 4 Things To Know About Company Activism in 2017, with Lee Caraher - a podcast by Lee Caraher
from 2017-02-14T09:00
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Activism is the new black for brands in 2017. What does this mean for you?
“Walk the Walk. Don’t profess a point of view that your company can not back up with policy or facts.” - Lee Caraher
What you’ll learn about in this episode:
- The increase of company activism under President Trump
- The Super Bowl ads that were politically charged and presented the points of view of different brands
- Why activism is a business decision that brands are making and the financial consequences those decisions are having, positive and negative
- Why you have to be able to back up what you’re advocating for
- Why consumers will look behind the curtain and why this matters
- Why you need to fully articulate your point of view
- Why you need to make sure your web team is ready for the outcomes of your activism
- Why you must thank your supporters
- What you have to think about for the future after entering into the activism arena
Resources:
- Forbes article: 'Daughter' Super Bowl Ad Drives Audi Directly Into Social Values Statement, Away From Humor
- The Guardian article: Sex doesn’t sell any more, activism does. And don’t the big brands know it
- The Huffington Post article: Sure, The Audi Ad Was Sweet, But Very Few Women Actually Work There
- Tech NYC article: Why We Wrote to President Trump
- Forbes article: Nearly 100 Tech Companies Join Forces In Court To Oppose Donald Trump's Immigration Ban
- The Verge article: The Super Bowl's best ads got political, intentionally or not
- Budweiser Super Bowl Commercial: www.youtube.com/watch?v=HtBZvl7dIu4
- 84 Lumber Super Bowl Commercial: www.youtube.com/watch?v=nPo2B-vjZ28
Further episodes of Focus Is Your Friend: How to double down on marketing that matters
Further podcasts by Lee Caraher
Website of Lee Caraher