Episode 39: Five Books to Read in Q1, with Lee Caraher - a podcast by Lee Caraher

So many books, so little time! We’ve taken the guesswork away by highlighting the best books you need to read this quarter.  

What you’ll learn about in this episode:

• Why you and your team should read books together
• “Pre-Suasion” Robert Cialdini’s book about why the moment before you deliver your message is so crucial
• “Influence” Robert Cialdini’s essential book about how to get people to say yes
• "Google Analytics Breakthrough" Feras Alhlou, Shiraz Asif, & Eric Fettman’s book that covers everything you need to know about Google Analytics
• “Hug Your Haters” Jay Baer’s book about why you will learn so much from people who complain (and the negative cost ignoring them has)
• “Contagious” Jonah Berger’s book about the difference between content that goes viral and content that doesn’t

Resources:

• "Pre-Suasion: A Revolutionary Way to Influence and Persuade" by Robert Cialdini
• "Influence: The Psychology of Persuasion" by Robert Cialdini
• "Google Analytics Breakthrough: From Zero to Business Impact" by Feras Alhlou, Shiraz Asif, & Eric Fettman
• "Hug Your Haters: How to Embrace Complaints and Keep Your Customers" by Jay Baer
• "Contagious: Why Things Catch On" by Jonah Berger

Further episodes of Focus Is Your Friend: How to double down on marketing that matters

Further podcasts by Lee Caraher

Website of Lee Caraher