Episode 63: Marketing Tips for the Long Haul, with Brandon Laws - a podcast by Lee Caraher
from 2017-07-13T15:00
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Brandon Laws is the Director of Marketing at Xenium HR. He has helped companies go from twenty people to ninety people with just himself, a coordinator and a very small budget. Learn how to target an audience effectively with small money and big ideas that translate.
“One of our taglines [at Xenium] is ‘developing great employers’ and I think how you do that is you educate them and you continue to provide best practice advice and provide value always.” - Brandon Laws
What you’ll learn about in this episode:
- How to target an audience effectively with small money and big ideas
- The key to getting people to pay attention to your marketing efforts
- Why sustainability is sexy
- How to optimize your content
- Why marketing efforts require a hypothesis
- Why networking is so important to connect with C-level executives
- Why marketing doesn’t have to have a huge price tag to be effective
Other resources:
- Youtility by Jay Baer
Ways to contact AJ:
- Twitter: @BrandonLaws
- Website: www.xeniumhr.com
Further episodes of Focus Is Your Friend: How to double down on marketing that matters
Further podcasts by Lee Caraher
Website of Lee Caraher