Episode 63: Marketing Tips for the Long Haul, with Brandon Laws - a podcast by Lee Caraher

from 2017-07-13T15:00

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Brandon Laws is the Director of Marketing at Xenium HR. He has helped companies go from twenty people to ninety people with just himself, a coordinator and a very small budget. Learn how to target an audience effectively with small money and big ideas that translate.  

“One of our taglines [at Xenium] is ‘developing great employers’ and I think how you do that is you educate them and you continue to provide best practice advice and provide value always.” - Brandon Laws

What you’ll learn about in this episode:

  • How to target an audience effectively with small money and big ideas
  • The key to getting people to pay attention to your marketing efforts
  • Why sustainability is sexy
  • How to optimize your content
  • Why marketing efforts require a hypothesis
  • Why networking is so important to connect with C-level executives
  • Why marketing doesn’t have to have a huge price tag to be effective

Other resources:

Ways to contact AJ:

Further episodes of Focus Is Your Friend: How to double down on marketing that matters

Further podcasts by Lee Caraher

Website of Lee Caraher