FMN 024: Building a Brand That Makes a Positive Impact with Kris Ford - a podcast by Blue Bear Creative

On the show today, we’ve got Kris Ford, Marketing Director at Deep River Snacks, a company on a mission that makes some delicious, better-for-you chips.

Deep River’s tagline is “We Give a Chip”, because they commit 10% of their net profits from each bag of chips sold to support a number of different charities. I love companies like this that use business as a vehicle to make the world a better place, and if you’re considering implementing a similar program, you’ll have plenty to learn from Kris.

In this episode, you’ll learn

• How to effectively set yourself apart from the bigger players in the industry
• What challenges come with committing a percentage of profit to charity
• How to build a social media community around a bigger cause

And plenty more…

Further episodes of Food Marketing Nerds Restaurant and CPG Marketing Podcast

Further podcasts by Blue Bear Creative

Website of Blue Bear Creative