FMN 047: How Organic Brands Are Crushing It On QVC with Serafina Palandech - a podcast by Blue Bear Creative

Today we’re chatting with Serafina Palandech of Hip Chick Farms. Serafina’s company makes a line of extremely high quality organic chicken products, like nuggets and tenders, and was founded 4 and half years ago in an effort to provide healthy food to people and children on a mass scale.

From being on a reality show to selling out of inventory on QVC, her company has had amazing success and is growing like crazy.

 On the show today, we discuss:

• How being on QVC works and what effect it has on your business
• What core marketing areas you should focus on to grow a cult like following
• How to use data to know when a packaging redesign might be in order 

And a lot more...

Recommended Read:

Killing It: An Entrepreneur's Guide to Keeping Your Head Without Losing Your Heart - Sheryl O'Loughlin

Further episodes of Food Marketing Nerds Restaurant and CPG Marketing Podcast

Further podcasts by Blue Bear Creative

Website of Blue Bear Creative