The Right Approach to Twitter Marketing: How Kum&Go Builds Clout - a podcast by Blue Bear Creative
from 2020-05-27T11:30
Season 2 is in full swing and we are kicking things off strong!
In today’s episode, we’re talking to Ariel Rubin, Director of Communications for convenience store chain, Kum & Go. With 400 locations, they may not be the biggest player in the category, but you wouldn’t know that by the amount of clout they’ve built up as a brand. Ariel has certainly had a hand in that.
Heading up communications for a company that services hundreds of thousands of customers is no small feat. Yet, Ariel is on the front lines of the Kum & Go’s Twitter, because of the upside the platform has for both PR & brand awareness.
- In today’s episode, we discuss the hurdles companies need to overcome to be authentic
- what it really takes to build momentum on social media
- And why sleeping on twitter is a huge mistake
Links mentioned in the episode:
Ariel's Book Recommendation: Anti-Social by Andrew Morantz
Kum & Go Social Pages:
- Twitter: @kumandgo
- Instagram: @kumandgo
- TikTok: @realkumandgo
Connect with Ariel on Twitter: @arieljrubin
Further episodes of Food Marketing Nerds Restaurant and CPG Marketing Podcast
Further podcasts by Blue Bear Creative
Website of Blue Bear Creative