10 - Should My Hotel Have a Blog? - a podcast by Fuel Travel. The hotel industrys best podcast for practical marketing advice. The Fueligans are as entertaining as they are informative. A must listen for any hotelier!
from 2016-06-19T23:52:46
In this episode of the Fuel Hotel Marketing Podcast, we discuss whether or not a hotel needs a blog. You’re already super-busy, should you spend some of your precious time creating and maintaining a blog? Should the blog be a part of your site or separate? What topics should you write about? Come find out with your Fueligan friends.
SHOW NOTES:
In The News:
1. Majority of Travelers Prefer to Book on a Mobile Device according to operamediaworks.com. Cool infographic included
https://www.tnooz.com/article/majority-of-travellers-claim-they-prefer-booking-on-a-mobile-device/
2. 8 BILLION video views per day on Facebook. BUT 85% are watched without sound. - everywhere reported on this.
3. Ad Blocking Stats http://digiday.com/publishers/global-state-of-ad-blocking/
Describe types of content: channels, pages, news, events, blog
Benefits of blogging:
Gets more search engine traffic
Helps customers make a decision
Provides useful information
Positions your hotel as an expert
Affiliates you with events, attractions, restaurants, shops etc
Showcases the brand
Supports your social media
Helps generate inbound links
Content Ideas
Answer common questions - be helpful
Showcase the product: amenities, cleanliness, eco-friendly, location, brand promise etc
Talk to the staff - humanize the brand and make people comfortable
Sell your strengths such as nearby events/attractions
Sell the experience
Repurposing Content in different channels
Not just written - videos, interactive, countdown, vacation response generator
Top blogging tips
Do your research - keyword research (Google Suggest, Search Console), idea generation
Include the team and the audience
Distribute the content
Be consistent with tone and frequency
Spend time on your subject line
Include a call to action (email signup, availability search etc)
Make Your content easy to share
DON’t copy/paste content
Do it better than the competition (10x)
Check out this awesome Headline Analyzer - http://coschedule.com/headline-analyzer#
Question of the week::
Should my blog be integrated with my website or separate domain/subdomain? Chris C
Follow Us on Twitter:
@fueltravel
@stuartbutler
@marketingmeisha
@pdimaio
Come visit us at HITEC booth #627 in New Orleans June 20-23.
Further episodes of Hotel Marketing Podcast
Further podcasts by Fuel Travel. The hotel industry's best podcast for practical marketing advice. The Fueligans are as entertaining as they are informative. A must listen for any hotelier!