13 - The Do’s & Don’ts of Social Media For Hotels - a podcast by Fuel Travel. The hotel industrys best podcast for practical marketing advice. The Fueligans are as entertaining as they are informative. A must listen for any hotelier!
from 2016-07-08T20:42:16
In this week’s episode of the Fuel Hotel Marketing Podcast, we dig into the world of social media. What social media platforms are right for your hotel? What types of posts should your hotel be making? Which hotels are doing a good job on Facebook, Twitter, Instagram and SnapChat? Find out below.
Question: Which social media channels should my hotel be on? - Zoe C
Facebook
72% of adult internet users use Facebook (58% of entire adult population)
1.44B monthly active users
More women than men (77% vs 66%)
Skews younger, but stats remain impressive (82% of users 18-29… 56% of 65+ use Facebook)
US top country, strong presence worldwide (US = 15% of users)
https://www.facebook.com/business/news/audience-insights
http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/
http://sproutsocial.com/insights/new-social-media-demographics/
Organic reach ~5%
https://www.facebook.com/business/ads-guide
Best Facebook Ad Formats For Hotels - http://www.fueltravel.com/blog/the-best-facebook-ad-formats-for-hotels/
The Basics of Facebook Advertising - http://www.fueltravel.com/blog/the-basics-of-facebook-advertising/
Do’s:
Strong, identifiable, attractive cover photo & profile images.
Utilize custom tabs ? Hotel / Room tours, specials, book direct, contests, etc.
Use Facebook Open Graph meta tags
Post regularly
Encourage engagement
Create & share hotel events
Experiment with new features ? Facebook live video, 360 images, canvas, etc.
Share positive reviews / stories from guests
Respond to reviews ? Good & bad
Show personality
Showcase your destination
Check audience insights
Facebook Marketing For Hotels - http://www.fueltravel.com/blog/facebook-marketing-for-hotels/
Don’t’s:
Ignore bad comments, reviews
Set it & forget it
Use hashtags, unless you are using your own branded hashtag, running contest, etc.
Pages We Like:
Yotel NYC - https://www.facebook.com/YOTELNYC/
Hilton Brand Page - https://www.facebook.com/YOTELNYC/
MyrtleBeach.com - https://www.facebook.com/myrtlebeach
Twitter:
~23% of the online population uses Twitter (19% of adult population)
310 Million monthly active users
Skews towards men (24% vs 21%)
Skews towards higher income & higher education
Age is skewed to young adult population
https://about.twitter.com/company
https://business.twitter.com/en/advertising.html
Do’s:
Strong, identifiable, attractive cover photo & profile images.
Use photos & videos in tweets
Use Twitter cards to make links in tweets larger, more customizable
Look at your Twitter Analytics ? A lot of great, FREE info here
Respond to direct tweets, mentions
Retweet relevant news, media, etc.
Encourage engagement
Show personality
Use relevant hashtags
Don’t’s:
Ignore tweets & mentions
Set it & forget it
Overuse hashtags
Pages We Like:
Cosmopolitan Las Vegas - https://twitter.com/Cosmopolitan_LV
Aloft Hotels - https://twitter.com/Cosmopolitan_LV
W Hotel Hollywood - https://twitter.com/Cosmopolitan_LV
Instagram
28% of online adult internet users (24% of entire adult population) ? 80% of Instagram users are under the age of 35
Skews towards women (29% women vs 22% men)
Paid run through Facebook Ads platform
https://business.instagram.com/advertising
Do’s:
Use high quality images & videos
Descriptive, concise, clever captions
Encourage engagement
Use relevant hashtags
Add hotel location to images
Don’t’s
Overuse filters
Overuse hashtags
Use low quality images & videos
Pages We Like:
Selina Hostels - https://www.instagram.com/selinahostels/
Gansevoort Hotels - https://www.instagram.com/gansevoort/
Urban Cowboy Bed & Breakfast - https://www.instagram.com/urbancowboybnb/
SnapChat
Approaching Facebook’s level of daily video views (> 7B each day compared to FB 8B)
65% of snapchat users upload their own photos daily ? compared to >35% on FB
More popular than Instagram among teens, younger demographics
More snapchat ads… advertising opportunities?
http://www.socialmediaexaminer.com/snapchat-gains-momentum-new-research/
Further episodes of Hotel Marketing Podcast
Further podcasts by Fuel Travel. The hotel industry's best podcast for practical marketing advice. The Fueligans are as entertaining as they are informative. A must listen for any hotelier!