147 - 4 Ways to Drive Growth and Increase Engagement With Your Guest Data - a podcast by Fuel Travel. The hotel industrys best podcast for practical marketing advice. The Fueligans are as entertaining as they are informative. A must listen for any hotelier!
from 2020-04-19T20:19:39
Marketers have become wizards of data collection, masters of data storage, and champions of data management. But for most of us, that’s where the winning stops. The result? A lot of data and not enough guest engagement. The inability to use data in marketing execution across channels has created a significant disconnect between what guests want and what marketers deliver. In this episode of the Fuel Hotel Marketing Podcast, the 20-year marketing veteran of Priceline and Lending Tree, Josh Francia, will reveal his own tried-and-tested recipe for building an engine that leads to sustained growth and success, propelling you light years ahead of the competition. He'll also share how this approach brings greater returns, easier execution, and deeper guest insights.
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Further episodes of Hotel Marketing Podcast
Further podcasts by Fuel Travel. The hotel industry's best podcast for practical marketing advice. The Fueligans are as entertaining as they are informative. A must listen for any hotelier!