15 - How to Deal With a Social Media or PR Crisis - a podcast by Fuel Travel. The hotel industrys best podcast for practical marketing advice. The Fueligans are as entertaining as they are informative. A must listen for any hotelier!
from 2016-07-23T14:55:52
Your social fan base can be one of your hotel’s best assets and word-of-mouth exposure can be priceless. However massive social exposure is not always a good thing…
So what do you do when a guest tweets a photo of bedbugs, or someone posts a scathing review on TripAdvisor? In this episode we discuss the three tactics for mitigating the damage when the social stuff hits the fan (S-SHTF) and even turning it into a win.
In The News
Expedia Purchases Photo Sharing Site: http://www.digitaltrends.com/photography/expedia-acquisition-acquires-trover-travel-photography/ This combined with Orbits and CheapTickets expanding their reviews to rental cars is a sign that the OTAs are looking to chip away at the TA market share
Google releases new ways to edit Google Maps listings.
https://maps.googleblog.com/2016/07/more-ways-to-share-your-street-smarts.html
How many hotels have jumped on the Pokemon GO Bandwagon
http://www.ryansolutions.com/blog/2016/pokemon-go-hotels/?utm_source=email&utm_medium=buttonDBBOXr&utm_campaign=stash
FULL SHOW NOTES:
http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-15-how-to-deal-with-a-social-media-or-pr-crisis/
Further episodes of Hotel Marketing Podcast
Further podcasts by Fuel Travel. The hotel industry's best podcast for practical marketing advice. The Fueligans are as entertaining as they are informative. A must listen for any hotelier!