16 - The Definitive Hotel On-Page SEO Cheat Sheet - a podcast by Fuel Travel. The hotel industrys best podcast for practical marketing advice. The Fueligans are as entertaining as they are informative. A must listen for any hotelier!
from 2016-07-29T21:56:09
Despite search engines doing their best to push organic results down and replace them with more paid ads, every hotel still relies on a steady stream of free traffic from organic search engine results. SEO can be very daunting due to the vastness of what it entails. Search engines look at hundreds of factors when determining which results should rank at the top of the results page for any given keyword. In this episode, we discuss some of the basic block and tackle on-page aspects that can have a significant impact in your overall search ranking..
In The News
Verizon Buys Yahoo! For 4.8 Billion
http://money.cnn.com/2016/07/25/technology/yahoo-verizon-deal-sale/index.html
Brands Can Request Verified Twitter Accounts
http://www.marketingtechnews.net/news/2016/jul/20/brands-can-now-apply-verified-twitter-account-it-opens-everyone/
Millennials Lead the Way in Travel Agent Usage:
http://www.travelagentcentral.com/trends-research/asta-millennials-lead-way-travel-agent-usage-56823
Westin Hotel Running Club
http://www.nytimes.com/2016/07/26/business/why-your-local-hotel-is-trying-to-hook-you.html?_r=1
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Show Notes:
Previously, we have discussed the Top 3 SEO factors in a broad manner. Today, we discuss things at a more granular and tactical level.
http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-5-search-engine-optimization-for-hotels/
In a recent blog post, one of our resident SEO experts, Meisha, gave an in depth look at What you should include in an SEO audit
http://www.fueltravel.com/blog/ultimate-seo-audit-for-hotels/
Read the full article for a more detailed explanation and a list of technical items to check for, but here is the basic outline for on-page optimizations:
On-Page Optimizations
Canonicalization
URL Structure
Title Tag
Meta Description
Page Speed
Header Hierarchy
Image Alt Text - http://www.fueltravel.com/blog/ask-a-fueligan-how-can-i-write-great-image-alt-text/
Schema Markup
Keyword Targeting - http://www.fueltravel.com/blog/proper-keyword-research-important-hotel/
Content Optimizations
Type/Amount of Content
Conversion Funnel
Download the FREE Fuel SEO audit and make a copy to use for yourself!
https://docs.google.com/document/d/1J9GOo8Fn6ctJ5PeD_2y4QBd0bMjh1XsVWQCiVAaDC08/edit#heading=h.40dsaoh8f2qm
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Question of the week: What are the biggest SEO mistakes that hotels make? Darren B.
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@stuartbutler
@pdimaio
@marketingmeisha
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Further episodes of Hotel Marketing Podcast
Further podcasts by Fuel Travel. The hotel industry's best podcast for practical marketing advice. The Fueligans are as entertaining as they are informative. A must listen for any hotelier!