17 - How to Turn Loyal Guests into Brand Advocates - a podcast by Fuel Travel. The hotel industrys best podcast for practical marketing advice. The Fueligans are as entertaining as they are informative. A must listen for any hotelier!
from 2016-08-05T19:36:47
In this week’s episode we analyze and discuss an article from Hospitalitynet.org by Sarah Came - a copywriter with GuestRevu. The article discusses ways that you can turn your guests into promoters of your property. Find the full article at http://www.hospitalitynet.org/news/4077315.html
In The News
Expedia Caught “Dimming” Hotels with Lower Book Direct Rates:
http://www.huffingtonpost.com/entry/how-online-travel-agencies-manipulate-your-search-results_us_579e0279e4b00e7e269fa568
Google Expanded Text Ads Are Here
http://searchengineland.com/google-adwords-expanded-text-ads-live-254548
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Show Notes:
User generated content (Check out flip.to for a great UGC tool)
Go after repeat guests
Don't sell, inspire
Engage with your guests (past, present and prospective)
Ask for reviews
Don't settle for satisfaction, aim for delight
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Related Links:
The Automated Emails Your Hotel Should Be Sending - http://www.fueltravel.com/blog/the-automated-emails-your-hotel-should-be-sending/
Check out GuestRevu - www.guestrevu.com/
Original HospitalityNet.org Article - 6 ways to turn loyal guests into promoters - http://www.hospitalitynet.org/column/global/154000392/4077315.html
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Follow on Twitter:
@fueltravel
@stuartbutler
@pdimaio
@marketingmeisha
Further episodes of Hotel Marketing Podcast
Further podcasts by Fuel Travel. The hotel industry's best podcast for practical marketing advice. The Fueligans are as entertaining as they are informative. A must listen for any hotelier!