188 - 12 Things You Shouldn’t Let Google Automate - a podcast by Fuel Travel. The hotel industrys best podcast for practical marketing advice. The Fueligans are as entertaining as they are informative. A must listen for any hotelier!
from 2021-05-18T10:00:26
Google Ads has released their new Auto-Apply Beta that allows you to choose “optimizations” that Google can do for you automatically. On the surface this would seem like it would help streamline PPC efforts and utilize Google’s machine learning to apply changes that would improve your campaigns. In reality, many of the automatic optimizations could actually hurt your campaigns. We’ll take a look at some of the items Google wants to Auto-Apply for you and explain why you should maintain control.
Bidding & Budgets
Keywords & Targeting
- Add Negative Keywords
- Add Phrase or Broad Match Versions of Your Keywords
- Expand Your Reach With Google Search Partners
- Add New Keywords
- Remove Conflicting Negative Keywords
- Remove Redundant Keywords
- Remove Non-Serving Keywords
- Create Dynamic Search Ads
- Use Targeting Expansion
Ads & Extensions
- Use Optimized Ad Rotation
- Add Responsive Search Ads
Bonus: Turn Off Auto-Generated Ads
SHOW NOTES AND MORE!
https://www.fueltravel.com/podcast
Further episodes of Hotel Marketing Podcast
Further podcasts by Fuel Travel. The hotel industry's best podcast for practical marketing advice. The Fueligans are as entertaining as they are informative. A must listen for any hotelier!