20 - How to Easily Create Amazing Content - a podcast by Fuel Travel. The hotel industrys best podcast for practical marketing advice. The Fueligans are as entertaining as they are informative. A must listen for any hotelier!
from 2016-08-26T15:20:21
Show Notes:
Chances are, if you have a product or service to sell, you are producing content in some form or fashion. From text, photos and videos to interactive widgets and downloads, the Internet is essentially a great big web of content. In order for customers to learn about your hotels you need content that provides them with helpful information that answers their questions and that persuades them to part with their hard earned money in exchange for a trip to your property.
In this episode of the Fuel Hotel Marketing Podcast, we look at content in its many forms and discuss techniques that hoteliers can implement to ensure that they are beating their competition in the battle for content supremacy.
FOR IN DEPTH SHOW NOTES, VISIT:
http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-20-how-to-easily-create-amazing-content/
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In the News
Aloft hotels debut voice-activated rooms
http://www.usatoday.com/story/travel/roadwarriorvoices/2016/08/24/aloft-hotels-debut-voice-activated-rooms/89218504/
Hotel Guests Engaged During Stay 40% More Likely to Come Back
http://www.hotel-online.com/press_releases/release/hotel-guests-engaged-during-stay-40-more-likely-to-come-back#When:10:02:09Z
In a first, Expedia promotes a hotel’s loyalty rates and rewards program
https://www.tnooz.com/article/expedia-hotels-loyalty-rates/
Google drops “mobile-friendly” label from SERP
http://searchengineland.com/google-drops-mobile-friendly-label-keeps-mobile-friendly-ranking-algorithm-257245
Google’s new penalty on pop-ups
http://searchengineland.com/interstitialgeddon-google-warns-will-crack-intrusive-interstitials-next-january-257252
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Related Links:
Fuel Hotel Marketing Podcast: Episode 10 – Should My Hotel Have a Blog? http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-10-hotel-blog/
How To Create Kickass Content For Your Hotel Website
http://www.fueltravel.com/blog/create-kickass-website-content/
Download the Fuel Leisure Trravel Study at www.fueltravel.com/study
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Follow on Twitter:
@fueltravel
@stuartbutler
@pdimaio
Further episodes of Hotel Marketing Podcast
Further podcasts by Fuel Travel. The hotel industry's best podcast for practical marketing advice. The Fueligans are as entertaining as they are informative. A must listen for any hotelier!