25 - How To Make Amazing Video Content - a podcast by Fuel Travel. The hotel industrys best podcast for practical marketing advice. The Fueligans are as entertaining as they are informative. A must listen for any hotelier!
from 2016-10-01T18:36:23
Awesome New Hawaii Promotional Campaign
https://www.tnooz.com/article/smile-please-personalised-travel-itineraries-based-on-facial-expressionsa/
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Show Notes:
First Off, Why Video?
75% growth in users posting facebook video in past 12 months
100 million videos viewed every day
Youtube is the 2nd largest search engine in the world
Video in the travel space (according to a Google 2014 study)
66% watched videos when thinking about taking a trip
65% watched videos when choosing a destination
54% watched videos when deciding which accommodation to stay at, and
63% watched videos when looking for ideas for activities at a destination
In a recent study by Fuel, over 80% of people said that video influences their hotel decision
YouTube reaches more 18-49 year-olds than any cable network in the U.S.
Must Have Videos for Hotels:
Rooms and more rooms (Do I have people in the room shots?)
Amenities (include people enjoying amenities)
Facility (guided video tours work well)
Lobby and street are not that important
Drone shots are great if you’ve got the setting (Pete shares his love of the new GoPro Karma)
Popular Area Activities/Venues
Employee Interviews
Guest testimonials
Most importantly, consider that video must ADD to your visitors journey to becoming a guest. Self-serving fluff doesn’t help anyone.
When shooting video, consider:
Lighting is critical
Stage the scene and ensure the background is well-kept
Stabilization/gimbal
Sound Quality (especially outside)
Maneuvering during the video (keep a clear path)
Waivers/Permission if necessary
Shoot in 4k
Social Tactics:
100 million videos watched on Facebook daily
Get to the point - you have to grab follower attention quickly as they scroll
Include subtitles - most videos are viewed with no sound
Frequency is important - post videos on an ongoing basis, not one and done
Get your guests involved - user photos and videos have a place on your site
Go beyond Facebook - Twitter, Vine, Snapchat, Instagram, Periscope and more. Find out what hits your audience (BUT DO FACEBOOK WELL FIRST)
Live Video:
This ties directly into your social campaign
Facebook live has made massive gains in the market and our experience has shown it to be welcomed by fans
Practical Advice on Integrating Video into Your Marketing:
Make video a feature on the site and specifically the home page
Don’t overthink your video serving platform, Youtube works great and allows for an expanded reach of your content.
Do you link to Youtube? - Pete says NO, send users to your video gallery instead.
Always, always have an intuitive title and transcript
Of our clients who have live web cams, these pages are consistently in the top page views on the site (make sure you’re converting them)
Wata’ mark dat shit ‘bra
Consider merging your photo and video galleries into one larger platform
Find opportunity to generate user generated content and post on site
The future of Video
360
VR
General Best Practices and Key Takeaways:
Develop a video strategy and calendar
It’s the little things that make a big difference
Don’t go it alone, can you partner with area attractions, CVBs, etc?
When creating video content for your hotel, your mantra should be: “Show, don’t tell.”
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Question of the week:
Amit Arora ?@Amit_0717 Sep 27
@FuelTravel with less than 20% open rates on emails, is email marketing still a better platform than direct mail for hotel marketing?
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Follow on Twitter:
@fueltravel
@stuartbutler
@pdimaio
@marketingmeisha
@pforiska
Further episodes of Hotel Marketing Podcast
Further podcasts by Fuel Travel. The hotel industry's best podcast for practical marketing advice. The Fueligans are as entertaining as they are informative. A must listen for any hotelier!