64 - Secrets To Becoming A Hotel Advertising Pro - a podcast by Fuel Travel. The hotel industrys best podcast for practical marketing advice. The Fueligans are as entertaining as they are informative. A must listen for any hotelier!
from 2017-10-10T13:01:03
Google has defined 4 stages of travel, which encompasses everything from the initial spark in which someone decided they might want to take a trip all the way through the process of a guest sharing their vacation photos and experiences online with friends and family.
“I want to get away moments” - dreaming moments
“Time to make a plan moments” - planning moments
“Let’s book it moments” - booking moments
“Can’t wait to explore moments” - experiencing moments
In our new guide (available at www.fueltravel.com/advertising/), we combine Google’s travel micro-moments with the traditional sales funnel to help hotel marketers better align advertising platforms and ad offerings with each stage of the travel shopping process.
In today’s episode, we’ll discuss the TL;DR version of this whitepaper. (Thought you should still totally download the full version!)
SHOW NOTES:
www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-64-secrets-to-becoming-a-hotel-advertising-pro/
Further episodes of Hotel Marketing Podcast
Further podcasts by Fuel Travel. The hotel industry's best podcast for practical marketing advice. The Fueligans are as entertaining as they are informative. A must listen for any hotelier!