"Data-Driven Storytelling" - feat. Rachel Swanson, Method + Mode Research - a podcast by Phillip Jackson and Brian Lange

In the age of brands having veritable lakes of data how do you action and champion the story behind the data - how do you use it to bring real insight into who your customer is and what she wants? In this episode we sit down with Rachel Swanson, founder of Method + Mode, a market research firm, to take some of Future Commerce's own medicine - to listen to our audience and learn from the data that was generated from our first-ever audience survey.

Further episodes of Future Commerce: eCommerce, DTC and Retail Strategy

Further podcasts by Phillip Jackson and Brian Lange

Website of Phillip Jackson and Brian Lange