"There is No One Best Experience" (w/ Monika Kochhar, Smartgift) - a podcast by Phillip Jackson and Brian Lange

For all of the testing and optimization we do on today's ecommerce sites we are missing a vital section of our shopper personas: those who buy on behalf of someone else. Monika Kochhar of Smartgift walks us through the "Science of Gifting" and how, at its heart, gift-giving can be improved in today's digital commerce experiences.

Further episodes of Future Commerce: eCommerce, DTC and Retail Strategy

Further podcasts by Phillip Jackson and Brian Lange

Website of Phillip Jackson and Brian Lange