fwd #19 - Laura Kendall of Madkudu on Building A Marketing Function&Ramping Up During Lockdown - a podcast by CS2

On this week's episode of fwd we have a very special guest, Laura Kendall, the new VP of Marketing at MadKudu.

Laura is both a friend and a repeat client of ours so it was a real pleasure to have her on. She had the interesting experience of starting a new role during shelter-in-place, and had some amazing wisdom to share around how to ramp up successfully during this crazy time.

We also dove into her experience leading marketing teams specifically around:

How to successfully build a marketing function from the ground up
Why a strong marketing operations foundation is so important
Her approach to goals and measurement

There were TONS of great takeaways in this one and we really enjoyed the conversation - so check it out and fwd it on. 📧

Further episodes of The Revenue Growth Architects

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