Podcasts by The Revenue Growth Architects

101 - Building Your Brand Value & How To Measure It | Brianna Valleskey, Head of Content, Inscribe from 2022-02-14T08:00

This week we're joined by long-time storyteller and content marketer, Brianna Valleskey! In this episode, Brianna takes us on a journey to help us understand why an organization's brand recognition...

99 - Advice on Building a Strategic and Productive Ops Team | Sean Lane, VP of Field Operations, Drift from 2022-01-31T08:00

It's 2022 and we know that Operations is a critical part of your organization that works cross-functionally to support revenue, marketing, and sales teams. We also know that ops can no longer be a ...

98 - Creating Human-Centric Experiences to Elevate Your Marketing | Amelia Roberts, CEO Solutions by Amelia from 2022-01-24T08:00

In this week's episode, we're diving deep into the world of human-focused experiences; what they are, why they matter, and most importantly, how to make them happen and work for your organization. ...

96 - #Rethinking Marketing from 2022-01-17T08:28

In this week's episode, we're expanding the fwd: thinking umbrella to include another subset of the podcast; re: thinking! In this spin-off series, Charlie our COO and Co-founder takes his years of...

95 - #MOpsin10 Marketing Ops Has an Outcome Problem from 2022-01-10T08:00

Does your operations team have a business outcome problem? We think so. In this week's #MOpsin10, we discuss why we think ops teams, specifically MOps, have a hard time having an outcome-driven min...

94 - The Product MOps Method in Action | Jessica Kao, Sr. Director of Demand Operations, F5 from 2022-01-03T08:00

If you have been following our content lately, you've probably heard us talk about our product MOps method. We even talked about it a few weeks ago https://www.cs2marketing.com/fwd-video-podcast/mo...

93 - #MOpsin10 How to Crate Team Coalitions for MOps from 2021-12-13T08:00

When trying to deliver features or projects that deliver on your business objectives, it can be hard to do this in a SILO. One way to tackle this is with team coalitions. This week on #Mopsin10 we'...

92 - How to Put Data Governance Into Action | Asia Corbett, Head of Revenue & Community Ops, RevGenius from 2021-12-06T08:00

In this week's fwd:thinking episode we're joined once again by Asia Corbett who took us through the fundamentals of data governance a few months back. This time we're diving deeper into data govern...

91 - #MOpsin10 Why the Hate for MQLs is Misplaced from 2021-11-29T08:00

In this week's #MOpsin10, we're digging into a highly debated topic- the MQL. In this ep, we're contesting the popular opinion that "the MQL is dead" and showing you why they're not pointless, just...

90 - How to Create a Sales and Marketing Orchestration That Wins | Sydney Sloan, Chief Marketing Officer - SalesLoft from 2021-11-15T08:00

In this week's episode, we're joined by a long-time colleague, client, and friend, Sydney Sloan who is the CMO at SalesLoft. Sydney is well-versed in the language of Account-based Marketing, Sales ...

89 - #MOpsin10 Our Top 4 Tips to Improve Your Speed to Lead Process from 2021-11-08T08:00

Welcome back to another episode of our series, #MOpsin10! This week, we're breaking down our best tips to help you improve your Speed to Lead - the process of an inbound lead getting followed up wi...

88 - How to Build an Analytics Framework | Alison Rouse, VP of Solutions Architecture, CS2 from 2021-11-01T08:00

In this week's episode, we're joined (again) by a very special guest and our VP of Solutions Architecture, Alison Rouse! In a previous episode, we chatted with Alison about attribution and you all ...

87 - #MOpsin10 Questions to Ask Before Building an Analytics Framework from 2021-10-25T08:00

In this week's #MOpsin10 we're diving deep into one specific area of a topic we think is very important to marketing operations; the analytics framework for your revenue team. In our quick 10 minut...

86 - Operationalizing Buyer Communities in B2B Marketing | Chantelle Marcelle, Marketing Consultant from 2021-10-18T09:00

In this week's podcast, long-time marketer Chantelle Marcelle joins us to chat about content marketing and strategies. We also take a deep dive into why you should be building buyer communities in ...

85 - #MOpsin10 Why MOps Should Own Speed to Lead from 2021-10-11T08:00

In our newest #MOpsin10, we're giving you our top tips for why marketing operations should own "Speed to Lead" at your company. As one of the most important functions in B2B, Speed to Lead, or how ...

84 - How MOps Can Build The Business Case for Resources | Liz Medlicott, Director of Marketing Operations, ModelN from 2021-10-04T08:00

In this week's episode, we're joined by our long-time client, friend, and marketing ops leader, Liz Medlicott. Liz is the Director of Marketing Operations at Model N, a revenue growth platform, whe...

83 - #MOpsin10 Building an Analytics Framework from 2021-09-27T08:00

In our second installment of #MOpsin10, we're covering how to build an analytics framework. We'll take you through what exactly it is, why it is so important and how you can start to build one your...

82 - #MOpsin10 Adopting a Product Team Approach in MOps from 2021-09-20T08:00

We have a surprise for you in this week's episode! drumroll, please... It's #MOpsin10! We're kicking off a new mini-series where we dive deeper into MOps subjects and hot topics all within 10 min...

81 - Tips & Tricks for MOPs to Support the SDR Team | Melissa Meinert, Director of Demand Gen, SalesLoft from 2021-09-13T09:00

In this week's episode, we're joined by Melissa Meinert, the Director of Demand Generation at SalesLoft! She's helping us unpack the complexities of supporting the SDR team operationally and shares...

80 - 3 Things MOps Leaders Should Do To Stand Out from 2021-09-06T09:00

This week we're back to dive into the MOps content you all know and love. In this episode, we're going to give you our top three tips to help you stand out as a forward-thinking MOps leader. Go fro...

79 - Why Has Marketing Ops Become So Hard? from 2021-08-23T09:00

Ask anyone who has been in marketing operations more than a few years and they will likely tell you how much harder it has become. But why is it?
In this week's episode, we're discussing the ch...

78 - Leadership & Hiring Advice From A Marketing VP | Kirti Dewan, VP of Marketing, Bugsnag from 2021-08-16T08:00

In this week's episode, we're joined by Kirti Dewan, VP of Marketing at Bugsnag (a SmartBear Company), who has had a career as a marketing leader at different technology companies for almost a deca...

77 - How to Create and Host Successful Field Marketing Events | Sruthi Kumar, TripActions from 2021-08-09T08:00

Fwd:thinking is back! And in this week's episode, we're joined by seasoned start-up marketer, Sruthi Kumar who is currently the Director of Demand Generation at TripActions. Sruthi has been immerse...

76 - How AI Can Transform Your Marketing | Francis Brero, Co-founder & CPO, Madkudu from 2021-06-28T09:00

In this week's episode we're joined by Francis Brero who is the Co-founder and CPO at Madkudu, where they are working to help B2B companies use predictive modeling and AI to improve their operation...

75 - Solving the MOps Talent Crisis | Toby Murdock, CEO & Co-Founder of Highway Education from 2021-06-21T08:00

In this week's episode, we're joined by Toby Murdock, co-founder and CEO of Highway Education. If you are looking for MOps talent and haven't heard of this company yet, or you are new to the field ...

74 - 5 Tips For Implementing Your Sales Engagement Platform from 2021-06-14T08:00

This week's episode is a great level-set for anyone who owns, inherited or may be implementing a new sales engagement platform (ie SalesLoft or Outreach) in their business. We're going to walk you ...

73 - Lessons on Leadership and SDRs Reporting to Marketing | Be'Anka Ashaolu VP of Marketing, Propel from 2021-06-07T08:00

What happens when you are propelled into a leadership position and then handed over managing the SDR team right when a pandemic starts? In this week's episode with Be'Anka Ashaolu (VP of Marketing ...

72 - How to make Conversational Marketing a Leading Role in Your ABM Strategy | Sarah McConnell (Head of Demand Gen, Qualified) from 2021-05-31T08:00

In this week's episode, we're joined by the Head of Demand Gen at Qualified, Sarah McConnell. Sarah's path has not been linear by any means, from competitive volleyball to PR to B2C at a small beer...

71 - The Fundamentals of Data Governance | Asia Corbett (Director of Revenue Operations, Postal.io) from 2021-05-24T08:00

In this week's episode, we're talking about a topic that every MOps person should care about... data governance! And we're joined by someone who knows all of the ins and outs of data, Asia Corbett,...

70 - Create A Nurture Strategy That Converts | Brooke Bartos (Dir, Marketing Ops/Analytics, Invoice Cloud) from 2021-05-17T08:00

In this week's episode, we have a very special guest, Brooke Bartos, who is the Director of Marketing Operations and Analytics at Invoice Cloud! With years of marketing experience both in-house and...

69 - Why It Pays Off To Be A T-Shaped Marketer With Bartek Woroniecki from 2021-05-10T08:00

The journey to a marketing career doesn't have a specifically laid out path. And this week's guest Bartek Woroniecki is a great example of that. From BDR to now running demand gen programs and mark...

68 - Is Operations The Key To Not Being Left Behind? from 2021-05-03T08:00

2020 proved that having a strong operational foundation was the key to success for the move to relying on all things digital. Companies that had the most strategic advantage to stay agile during an...

67 - Are Industry Funnel Benchmarks Pointless? from 2021-04-26T08:00

Are you struggling to keep up with 'industry' benchmarks? Do you even know what yours are? Do you think they're useful? Well, we think they're a bit pointless and in this week's episode, we're disc...

66 - Your Guide to Sending Database Email Blasts - The RIGHT Way from 2021-04-19T08:00

In this week's episode, we're joined by one of our MOps consultants, Christie Montague-Fusco, to go over the do's and don'ts of sending mass emails to your database. This is an especially tricky to...

65 - Rethinking Data & Reporting With Alex Krawchick, Founder & CEO At Klearly from 2021-04-12T08:00

In this week's episode we're hitting the ground running and taking a deep dive into data and reporting. We're joined by Klearly's Founder and CEO, Alex Krawchick who conceived the platform based on...

64 - 3 Easy Ways To Get Your Marketing Team To Perform Better (That Have Nothing To Do With Marketing) from 2021-04-05T08:00

In this week's episode we're taking a step back to focus on one of the most important parts of marketing ops... the people! We're taking a break from our typical tech-heavy topics to help you and y...

63 - How To Do Attribution The RIGHT Way from 2021-03-29T08:00

Attribution seems to be a very hot topic right now. But do you know what it really is and, more importantly, how to do it the right way?
This week we have our measurement and analytics expert, ...

62 - Stop Your Customer Experience From Descending Into Chaos from 2021-03-22T08:00

Does your team have a clear insight into the customer journey, especially when it comes to email? Is your customer (potential and current) experience aligned to what their expectations are? Do you...

61 - 4 Things Marketing Ops People NEED To Tell The Revenue Team from 2021-03-15T08:00

In this week's episode we're helping you, the MOps extraordinaires, communicate with your teams better! We're going through the top four things you should be relaying to the revenue team to make yo...

60 - Beware Of The Frankenstack from 2021-03-08T08:00

Has your tech stack grown out of your control? Or did you inherit one that was already a mess? Then this week's episode is for you!
We're heading to the fwd:thinking laboratory to dissect the ...

58 - The Magic-al Operations Quadrant - Are you a Wanderer, Prepper, Pretender or Market Winner? from 2021-02-22T08:00

In this week's episode, we've created a visual aid to help you understand how well your business' marketing/revenue strategy aligns with your ability to execute it through operations.
The Magi...

57 - How To Do Opt-In Right from 2021-02-16T08:00

In this week's episode, we're going to show you how to develop your opt-in process the RIGHT way.
It may seem simple from the outside but there's a lot that goes on behind the scenes. So we've...

56 - So You’ve Decided To Ungate - Now What? from 2021-02-10T08:00

Got your whole marketing team on board with creating a frictionless experience and using fewer forms? Great! Or are you still in the process of swaying them? Keep fighting!
Either way, this w...

55 - Making the Switch from SOps to MOps and other Career Path Advice with Jessenia Francisco from 2021-02-03T08:00

In this week's episode we're joined by Asana's Marketing Technology Program Lead, Jessenia Francisco!
Jessenia takes us on her roller-coaster of a career path. From finance to sales ops and no...

54 - Our Top 10 Fundamentals for an Effective Marketing & Sales Strategy from 2021-01-27T08:00

In this week's episode, we're taking an even closer look at the Golden Rule of Marketing; market to others how you would like to be marketed to.
Crissy leads us through the fundamentals of bui...

53 - A Deeper Dive Into The Mops Roadmap With Justin Norris from 2021-01-20T08:00

In this week's episode, we take a further dive into the MOps roadmap and we get to hear first-hand from Perkuto's Director of Solutions Architecture, Justin Norris!
Justin gives us a behind the...

52 - Developing Empathy to Improve Your Marketing and Sales Strategy from 2021-01-13T08:00

Happy New Year! In this week's episode, we discuss the Golden Rule of Marketing: Market to others as you would market to yourself and how developing empathy for your prospect can be the key to bett...

51 - Should You Build a Rev Ops Team? Pros & Cons from 2021-01-06T08:00

In this week's episode we dive into a topic we've been wanting to go a little deeper into with one of our own, Alison Rouse!
We take RevOps head-on and discuss the wins and setbacks these team...

50 - An Email Strategy That Gets Results And Doesn't Piss People Off from 2020-12-16T14:42

Is refining your email strategy on your 2021 roadmap? It probably should be.
A successful strategy requires thorough planning and cross-team collaboration.
This week, we discuss email prot...

49 - Did Our 2020 Predictions Come True? from 2020-12-09T08:00

On this week’s episode, we take a look back from the beginning of 2020 and confirm which predictions we got right, which ones we got wrong, and what we learned through a wild year.
We also div...

48 - Should You Become A Marketing Ops Consultant? | Courtney McAra & Grant Grigorian (The Society of Marketing Technology Consultants) from 2020-12-02T08:00

On this week’s episode, we have not one, but two guests! Joining us are Courtney McAra and Grant Grigorian from The Society of Marketing Technology Consultants. We dive into some surprising things ...

47 - How To Build A Roadmap Like A Product Team | Nick Bonfiglio (CEO Syncari, Former EVP Product Marketo) from 2020-11-18T08:00

On this week’s episode, we are delighted to have the CEO of Syncari, Nick Bonfiglio, joining us. We dive into the importance of a roadmap for both product and marketing teams, a deep look into prio...

46 - Managing One of the Largest Marketo Instances in the World | Darrell Alfonso (Marketing Operations at Amazon) from 2020-11-11T08:00

On this week’s episode, we are excited to have Darrell Alfonso joining us. We dive into Darrell’s transition from small-scale companies to working for Amazon, the importance of prioritizing, and to...

fwd #45 - The Man Behind The #MOpsmemes, Jason Raisleger from 2020-11-04T08:00

On this week’s episode, we are thrilled to have Jason Raisleger, the king of MOps memes, joining us. We reveal where it all started, the technical and creative side of MOps, and we even go through ...

fwd #44 - CS2 Team Debrief: OpsStars Workshop & The State of MOps from 2020-10-28T08:00

On this week’s episode of fwd:thinking, we have the CS2 squad! We have a casual team chat discussing reactions to our "Elevate Your MOps" workshop at OpsStars.
And we discuss the state of marke...

fwd #43 - Develop Your Roadmap With A Marketing Ops Health Check from 2020-10-21T08:02

On this week’s episode on fwd:thinking, we talk about how to develop your marketing operations roadmap.
We use a doctor’s office analogy to explain the steps needed to run a health check on you...

fwd #42 - Analyzing The Best Marketing Ops Advice We Crowdsourced From LinkedIn from 2020-10-14T08:00

On this week’s episode of fwd:thinking, we dive into some of the best advice for people in marketing ops (that we crowdsourced from LinkedIn) and share our reactions to the comments.
If you hav...

fwd #41 - Dealing With Marketing Ops Stress from 2020-10-07T08:00

On this week’s episode of fwd:thinking, we talk about the uniqueness of MOps stress, tips on how to deal with it, and share real-life examples.
So many in MOps are tired and burnt out but it do...

fwd #40 - "Lumpy" Attribution + reviewing your Linkedin comments from 2020-09-30T08:00

On this week’s episode of fwd:thinking, we discuss “lumpy” attribution models, like the w-shape model, and we react to some of your Linkedin comments on this topic.
Tune in to join the convers...

fwd #39 - Why We Don't Hate MQLs Anymore from 2020-09-23T08:00

On this week’s episode of fwd:thinking, we discuss our love/hate relationship with MQLs through the years and why our opinion has evolved over time.
We argue the case for MQLs still having a p...

fwd #38 - Metrics That Matter w/ Leah Allen, VP Marketing @ ModelN from 2020-09-16T08:00

On this week’s episode of fwd:thinking, we are delighted to have a very special guest, Leah Allen, VP of Marketing at ModelN. We dive into the world of reporting and the metrics that you should (re...

fwd #37 - What Kind of Marketing Ops Person Are You? from 2020-09-09T08:00

On this week’s episode of fwd:thinking, we talked about how complicated marketing ops is getting, why you can’t focus on everything, marketing ops anxiety, and ways to audit your skill-set in order...

fwd #36 - The Sunk Cost Fallacy And How It Can Kill Your Marketing from 2020-09-02T08:00

The sunk cost fallacy is dragging down marketing. It's defined as continuing a behavior or endeavor as a result of previously invested resources (time, money or effort). Think: shelf-ware tools, po...

fwd #35 - How MOps can Partner with Demand Gen to Drive Revenue w/ Shonal, Senior Director Marketing at Everstring from 2020-08-26T10:01

On this week’s episode, we are delighted to have a very special guest, Shonal Narayan, Sr. Director of Marketing at Everstring.
“Marketing ops is the Scottie Pippen of marketing.” - Shonal Nara...

fwd #34 - Is MOps the Secret Weapon to Win at ABM? w/ Shari Johnston, Partner & ABM Lead at Winning By Design from 2020-08-19T05:00

On this week’s episode, we are delighted to have a very special guest, Shari Johnston, Account-Based Practice Lead, Winning by Design, previous marketing leader at Demandbase, OpenDNS, and Radius Listen

fwd #33 - Mastering Soft Skills to Stand Out in MOps w/ Kristen Alexander, Co-Founder Ox from 2020-08-12T08:00

We must stop neglecting soft skills. It is holding us and the entire marketing ops function back.
Soft skills help us navigate work more effectively and in MOps they are just as important to ou...

fwd #32 - A CMO’s Take on Exceptional MOps Leaders w/ Dan Frohnen, CMO Sendoso from 2020-08-05T08:00

On this week’s episode we are honored to have a very special guest, Dan Frohnen, CMO of Sendoso join our podcast.

Dan has been a repeat client of ours at 3 companies where he led marketing...

fwd #32 - A CMO’s Take on Exceptional MOps Leaders w/ Dan Frohnen, CMO Sendoso from 2020-08-05T08:00

On this week’s episode we are honored to have a very special guest, Dan Frohnen, CMO of Sendoso join our podcast.Dan has been a repeat client of ours at 3 companies where he led marketing at Apttus...

fwd #32 - A CMO’s Take on Exceptional MOps Leaders w/ Dan Frohnen, CMO Sendoso from 2020-08-05T08:00

On this week’s episode we are honored to have a very special guest, Dan Frohnen, CMO of Sendoso join our podcast.
Dan has been a repeat client of ours at 3 companies where he led marketing at A...

fwd #31 - Let’s Stop MOps Hacking Once And For All from 2020-07-28T19:18:38

What is MOps hacking? Is that even a thing? Sadly, it is. As MOps pros, we get caught up in all of the tools at our disposal that can do a variety of cool things. We often build overly complex pr...

fwd #30 - 7 Essential Steps To Elevate Your Career In Marketing Ops from 2020-07-21T18:30:49

Are you ready to move onto something bigger? Are you a MOPs manager looking to become the next CMO? Marketing operations can be a tough career path to take because many get stuck at IC/manager le...

fwd #29 - Why Your Marketing Operations"Core"Needs Attention from 2020-07-15T16:13:31

In the human body, the core is the foundation where all movement begins. Just like any structure, your marketing operations team depends on a strong foundation, or else the organization collapses. ...

fwd #28 - How To Improve Email Conversion Rates Instantly from 2020-07-07T20:39:05

We get this question a lot: “why are my emails getting low conversion rates?” Well, it could be your copy is bad or the offer is bad but a lot of times it is more simple than that. Low conversion ...

fwd #27 - 5 Ways Marketing Operations Can Win Over Field Marketing from 2020-07-01T21:31:07

More than ever, field marketing is working closely with marketing operations since there are no in-person events. Their shift more to digital programs comes with more reliance on marketing operatio...

fwd #26 - 5 Ways Marketing Operations Can Win Over The CMO from 2020-06-24T20:26

Impressing the CMO is no easy task. As a marketing ops professional much of how to get the CMO on your side is based on: - How much you understand data and can draw out insights - How you can deve...

fwd #25 - 5 Ways Marketing Operations Can Win Over The Sales Team from 2020-06-18T18:43:40

Having trouble proving your value to sales? Marketing ops and sales can sometimes view each other as the scapegoats for their shortcomings. Whether it's missing leads, lack of data, sync errors, or...

fwd #24 - The Secret To Revenue Ops Documentation You'll Actually Create from 2020-06-10T23:28:36

Documentation? What documentation? If you have worked in marketing or sales operations you know that documentation is lacking - in a big way. We often have to move onto the next thing so quickly t...

fwd #22 - Should You Hire An Agency / Consultant? from 2020-05-28T19:04:21

We know the burning question on everyone's mind is what CS2 (an agency) thinks of hiring agencies. sarcasm Well, if you've been searching for this information look no further, here are 11 minutes ...

fwd #21 - 3 Marketing Strategies (with Examples) That Help You Break Through The Noise from 2020-05-21T17:38:37

B2b marketing is hard right now. But who are we kidding -- it's always been pretty difficult. We sell complex things, with complex tools, to complex buying groups, using complex marketing strateg...

fwd #20 - Why Using An Unconventional Content Marketing Strategy Pays Off (Especially Now!) from 2020-05-13T21:50:01

This week we have another awesome guest, Luke Starbuck from Campfire Labs. Campfire is a content marketing agency that has worked with some of the b2b tech greats (Drift, Asana, Stripe), and Luke h...

fwd #19 - Laura Kendall of Madkudu on Building A Marketing Function&Ramping Up During Lockdown from 2020-05-06T23:08:10

On this week's episode of fwd we have a very special guest, Laura Kendall, the new VP of Marketing at MadKudu. Laura is both a friend and a repeat client of ours so it was a real pleasure to have ...

fwd #18 - Casual CS2 chat on the state of b2b campaigns and content today from 2020-04-29T22:51:26

fwd #18 - Casual CS2 chat on the state of b2b campaigns and content today by CS2 Marketing

fwd #17 - 6 Ways To Track Campaign Attribution Explained (+solutions To The Where/What Problem) from 2020-04-22T23:46:38

So it's just me (Charlie) flying solo on this week's episode of fwd, following on from part one on attribution. With everything going on in the world and the impact on the economy and business, it...

fwd #16 - Naomi Liu on Career Growth&Building A Marketing Ops Team from 2020-04-15T23:15:21

For this week's episode of fwd, we have a very special guest, Naomi Liu, Director, Global Marketing Operations, at EFI (Electronics For Imaging), a billion-dollar company developing breakthrough te...

fwd #15 - What To Do Before A Marketing Attribution Project To Help Guarantee Success from 2020-04-08T20:30:10

We've noticed there's been quite a bit of excitement over time around marketing campaign attribution and lead source reporting, but many b2b companies still face challenges getting it right. So, t...

fwd #14 - Prioritizing Physical And Mental Wellness During A Crisis To Boost Performance At Work from 2020-04-01T20:00:20

I am pretty excited for this week’s eposide because our special guest is my twin sister Gabriella!👯 Gabriella Vetere-Davis is a Registered Dietitian and Certified Health and Wellness Coach who cu...

fwd #13 - 5 Ways To Boost Professional Development Digitally from 2020-03-25T21:37:49

Conferences are cancelled. Events are being postponed. You can’t be closer than 6ft away from someone. If conferences and in-person networking is normally your way of working on your professional ...

fwd #12 - How MOps pros can help their team during this time of uncertainty from 2020-03-18T15:59:31

Given the current situation unraveling around the world and after speaking to a lot of our clients dealing with their unique set of challenges, we debated whether we should even do a fwd video this...

fwd #11 - The MOps Life Working In - House Vs. Agency Consultant from 2020-03-11T15:14:53

Having worked in-house for several years and now coming up to 5 years of agency life with CS2 we have a lot of opinions on the pros and cons of agency v.s. in-house. Of course, like everything in M...

fwd #10 - The 7 Traits Of A Great Marketing Ops Leader from 2020-03-03T19:00:04

We've worked with a ton of great marketing ops leaders, and have seen the traits they have in common. Crissy and Charlie explain the 7 things they see in great leaders.

fwd #9 - Form Spambot Attacks Are Getting Worse What You Should Know And How To Prepare from 2020-02-26T17:32:25

We are starting to see more and more forms attacked with spam with increasing intensity. It is troubling because there are a ton of very serious downstream effects that can cause some pretty big pr...

fwd #8 - 5 Ways To Hold Onto Your Best Marketing Ops Talent from 2020-02-19T19:51:17

High turnover is crazy in b2b marketing and even crazier in marketing ops. With high demand and a low number of MOps pros who have all the desired skills, many marketing ops professionals are getti...

fwd #7 - Why This Popular Linkedin Post On Order Of Operations Enrichment Is So Important from 2020-02-12T21:20:30

An image we created a while ago on order of operations and enrichment got shared by one of the big names in MOps, Sara McNamara. It got a lot of interest and 50+ comments so we decided to revisit t...

fwd #6 - 5 Reasons You Should Stay In Your Current Marketing Ops Role from 2020-02-04T20:03:12

High turnover is rampant in marketing ops and there are many reasons to jump ship. However, there are also reasons to stick it out a while longer which we discuss with a couple of guests from the C...

fwd #5 - B2b marketers, are we too metric obsessed? from 2020-01-28T21:17:06

The developments in marketing data have been pretty awesome over the last 10 years. We can actually make decisions based on cold hard data and not just a hunch. It's truly great and can be really e...

fwd #4 - The Argument Against MQLs Being Used As A Metric Of Success from 2020-01-22T01:48:54

Should MQLs be killed? Well yes and no, it depends on the context. As a prioritization tool they are great but putting too much emphasis on them is deadly and can severely limit your marketing team...

fwd #3 - Our Predictions for 2020 and Beyond (Part 2) from 2020-01-13T18:49:10

Charlie and Crissy discuss their (sometimes controversial) predictions for 2020 and the next decade. They talk removing tools from your stack, data quality, misusing contact data, and shifting away...

CS2’S 2020 B2B Tech Marketing Predictions (Part 1) from 2020-01-07T20:09:06

Since we’re now in the futuristic-sounding year of 2020, we wanted to make some predictions of what we expect to happen in the world of B2B marketing. In working with B2B tech companies of varying...

Episode 9: Inside the 3 P's of Marketing Ops from 2019-07-29T20:10:28

The 3 P's of Marketing Ops: People, Process, Performance. Listen in to hear why these 3 P's are in the DNA of everything we do at CS2.

Episode 8: The Results of our B2B Marketing Turnover Survey from 2019-07-16T22:03:35

We put out a survey posing questions about workplace happiness to B2B tech marketers, and the results are in! We weren't surprised to hear that the majority of respondents are feeling stressed by t...

The"Why"behind our B2B Marketing Turnover Survey from 2019-07-02T23:37:15

Crissy and Charlie discuss the reasoning behind our survey on B2B Marketing Turnover. To be a part of the survey, visit this link [closes on 7/7/2019]: https://www.cs2marketing.com/learn/happy-b2b-...

Episode 6 - Remodeling Your Marketo Instance from 2019-04-30T16:34:27

Have you ever started at a new company only to find out that their Marketo instance (aka your work home) is a mess? Since Crissy and Charlie are going through a house remodel right now, they realiz...

Episode 5 - The Agile Framework for Marketing from 2019-03-27T16:12:25

Charlie and Crissy discuss Charlie's new idea to use the agile software development framework, typically used by developers, for marketing operations. They discuss how the process would work when a...

Episode 4 - Making Habits Work For You from 2019-03-23T00:17:27

Charlie has been reading a new book called The Power of Habit by Charlies Duhigg, which inspired our latest conversation. We discuss how to break bad habits at work and how to incorporate new habit...

Episode 3 - Applying The Swiss Cheese Model to your marketing from 2019-02-28T00:23:15

In this episode, we discuss the quality assurance process and how using The Swiss Cheese Model may save you from some big mishaps.

Episode 2 - Training&hiring for your marketing ops team from 2019-02-14T00:26:25

The team at CS2 marketing discusses how you can train your wider team to work with your marketing ops team with some key steps. They also discuss some common hiring mistakes when hiring for a marke...

Intro to The Logic Lab podcast by CS2 Marketing from 2019-01-29T22:22:01

We're excited to bring you the first episode of The Logic Lab podcast. This podcast for B2B marketers will cover different areas of marketing technology, from strategy to execution. In our first po...