fwd #4 - The Argument Against MQLs Being Used As A Metric Of Success - a podcast by CS2

Should MQLs be killed? Well yes and no, it depends on the context. As a prioritization tool they are great but putting too much emphasis on them is deadly and can severely limit your marketing team's effectiveness and decision making.

Why? - They are a guess - They can be manipulated - Your MQL>Pipeline % is probably very low - Marketing should be a revenue driver and be able to prove it.

Further episodes of The Revenue Growth Architects

Further podcasts by CS2

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