#5 Jessica Zweig: How to Build Your Personal Brand as a Founder (Founder, SimplyBe) - a podcast by Get Sh!t Done

“People will invest in you because they believe in the equity you’ve built in yourself.”

Here’s the Get Sh!t Done brand in a nutshell - It’s Alex AF.

I’m clear on why we exist, what our values are, how we live into those values and unapologetic about speaking on those things whenever I open my big mouth.

I’m not trying to be something I’m not.

I’ve scaled businesses and secured checks being me. You can do you too. It's actually the smartest way to scale.

So where do you think founders fail at their personal brands?

Trying to be a version of themselves they think is acceptable and not clearly articulating why we should care about the value they bring to the table.

One of my FAVE serial entrepreneurs and personal brander Queens, Jessica Zweig, is someone I look up to when it comes to personal branding (and I’m not the only one. Check her receipts)

She’s taught me that personal branding can lead to the only form of marketing that your company may ever need if you play your cards right.

On this week’s episode of the Get Sh!t Done Podcast, we dive into:

-How to formulate your message

-How to avoid “faux authenticity”

-How to identify your content buckets

-Tactics for how you can build out your personal brand

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