Podcasts by Globally Speaking
Conversations on the challenges of unlocking global understanding and creating hyperlocal customer experiences.
Further podcasts by RWS Moravia
Podcast on the topic Management
All episodes
2017 Translation Industry Forecast Part Two, Deux, Dos, Zwei, Èr from 2023-12-13T19:38:45.162626
2017 is shaping up to be a year of many changes for the translation industry. Hear what some of our listeners think will be among the biggest trends this year.
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Over delivering at localization for Under Armour from 2023-11-20T15:29:22
How can a company set up a localization program from scratch? What are the important criteria to consider, and what are the challenges? Is there a translation policy in place?What needs to be tran...
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Unlocking the grid: the fascinating story of what3words'unique localization journey from 2023-10-24T12:44:50
‘Hurt. Soap. Blows.’ In case you are wondering, we haven't gone crazy, these are just the three words what3words uses to describe our location today. But now we're wondering what those three words...
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AI Dialogues: humans vs. LLMs’ language learning from 2023-09-27T08:37:49
It’s completely natural for humans to attribute human characteristics to generative AI systems that seem to behave like us. And since language is one of the most profoundly human characteristics on...
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Scaling success with Linde: How localizing eLearning programmes engaged 8,000+employees in just one year from 2023-09-07T14:21:26
Have you ever heard of gas technology? And how it impacts our everyday life?\ Well, Linde's gas and technologies are used, among other things, in Coca Cola, for oxygen masks and... to cool and free...
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Localization lead on Google's International Growth Team from 2023-07-20T14:15:28
When it launched 25 years ago, coffee brand Tim Hortons did better than competitors in Quebec because it localized most of its content to make it more relevant to the market. On its coffee cups, th...
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Qualtrics - how to introduce empathy to your customer experience from 2023-06-28T09:24:10
You’d be forgiven for thinking that brands with a physical presence will always be trusted more than companies that only offer an online store. Things are now changing. According to our latest res...
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Product localization in China: pitfalls and exciting trends from 2023-06-09T14:11:11
A third of the world's websites are in English. And yet only 5% of Internet users speak English as their mother tongue. How can you, as a business, ensure that you are speaking to users in their ow...
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How can cultural savvy (or the lack of it) make or break a global campaign? from 2023-05-09T16:27:36
In France, the Big Mac, McDonald's favourite burger, has the same name as in English and doesn't have a translation. In Hong Kong, it has been given a name that no current machine translation could...
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Language. The secret behind IKEA's success from 2023-04-13T10:31:15
How does a well known household brand ensure that it consistently projects a strong brand image on the global stage? You might think you need to translate your all your content – particularly your ...
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In Understanding We Trust from 2023-03-30T09:49:55
You’re not alone if you take pride in your culture. But do you feel that brands understand your culture, context and deeply personal preferences? A recent survey revealed that nine in ten consumers...
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We’re humans. We want to connect. from 2023-03-06T09:03:11
It’s human nature to want to connect with family, friends and colleagues. This sentiment appears to extend to brands: 64% of consumers want brands to connect with them, according to research. But, ...
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Culture and context. Never overlook the basics. from 2023-02-06T13:55:11
Your international explanation plans are ready. You’ve identified your target markets. Your team is ready to start engaging with customers. But how well do you know those markets? Japan, for instan...
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Understanding you, understanding me. How brands can unlock global understanding from 2023-01-03T15:40:31
Today’s fast-moving, hyper-connected world means that customers demand relevant content, meaningful communication, accurate information, instant access, and consistent and personalised experiences....
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What is cosmolocalization and how does it impact the metaverse from 2022-04-27T09:53:13
In this episode of Globally Speaking, Andrew Thomas connects with Vangelis Lympouridis, a specialist in Innovation by Design, Design Thinking, Immersive Virtual Reality and Augmented Reality (XR) t...
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Rethink your globalization data strategy with VMware from 2022-03-21T12:02:19
In this episode of Globally Speaking, Monica Merel connects with Erji Wang, a Senior Globalization Program Manager who is an expert in leveraging business data to build the roadmap of product globa...
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The Story Behind the Globalization Strategy Playbook from 2022-02-23T09:22:18
In this episode of Globally Speaking, Robert Jelenic connects with Francesca Di Marco, a veteran in the localization industry who currently leads the internationalization and global development pro...
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Is Language Operations the Future of Localization from 2021-11-24T15:35:36
In this episode of Globally Speaking, Monica Merel connects with Stefan Huyghe, a localization VP and trailblazer in the industry. In this conversation, we explore the evolution of localization and...
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Masterclass in SEO localization with TranslaStars from 2021-11-11T09:26:47
In this episode of Globally Speaking, Esther Ashmore connects with Alfonso González Bartolessis, the founder of TranslaStars. Alfonso created an online school that offers many courses for linguists...
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Realities of Implementing Continuous Localization at Dell from 2021-08-25T16:00
In this episode of Globally Speaking, Andrew Thomas hosts a conversation between two peers from Dell, Scott Cahoon and Fernando Caro. Scott and Fernando take us behind the curtain and share their h...
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The Past, Present and Future of the Globalization and Localization Association (GALA) from 2021-06-10T14:05:10
In this episode of Globally Speaking, we talk to Allison Ferch, Executive Director of the Globalization and Localization Association (GALA). She speaks about the origins of GALA and its important r...
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Tactics and Trends in SEO from 2021-05-26T14:02:57
In this episode of Globally Speaking, we talk to Aoife Mc Ilraith, Vice President of Marketing at Semrush, an online visibility management platform used by seven million digital marketers worldwide...
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A New Way to Look at Quality from 2021-05-17T07:56:32
In this episode of Globally Speaking, we talk to Kirill Soloviev, Co-founder and CEO of ContentQuo, a linguistic quality technology provider. He talks about the importance of language quality, how ...
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Localization Leadership in the Tech Industry from 2021-05-03T07:24:48
In this episode of Globally Speaking, we talk to Stephanie Cardwell, Manager of Global Localization at Alteryx, a global leader in data analytics with 18 offices across five continents. She talks a...
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Hyper-personalization and Selling to Markets of One from 2021-04-20T08:08:15
In this episode of Globally Speaking, we talk to Jim Compton, Technology Partnerships Manager at RWS, about how to use artificial intelligence (AI) to personalize the customer experience on a globa...
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Getting a Handle on SEO from 2021-03-31T10:17:20
In this episode of the Globally Speaking, we talk to Marshall Simmonds, SEO pioneer and founder of Define Media Group, an audience development consulting firm specializing in SEO. He discusses the ...
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Accessibility and the Future of Video Localization from 2021-03-22T10:02:37
In this episode of Globally Speaking, we’re joined by David Hansfield, Executive Vice President for Global Sales at Dotsub, a translation company that specializes in media content. He talks about a...
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How Planet Word Museum in DC Celebrates Words and Language from 2021-03-09T08:20:46
In this episode of the Globally Speaking, we talk to Ann Friedman, founder and CEO of Planet Word, the world’s first museum dedicated to words and language. Based in Washington, D.C., it focuses on...
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How User Experience Drove Localization at a Start-up from 2021-02-24T20:30
In this episode of Globally Speaking, we chat with Mitchell Cox, International Business Operations Manager at Lucid, a visual collaboration software company, about how localization should be tied t...
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How Translation Reveals the History of a City from 2021-02-10T20:00
In episode 113 of Globally Speaking, we talk to Dr. Sherry Simon, Distinguished University Research Professor at Concordia University in Montreal, about the role of translation in shaping a city’s ...
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Opening China to the Global Market from 2021-01-27T20:00
In this episode of Globally Speaking, we talk to Arnold Ma, founder and CEO of Qumin, a digital creative agency based in London and Shanghai that focuses on helping western brands understand and ex...
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Tinder Takes Dating Worldwide from 2021-01-13T20:00
In this episode of Globally Speaking, we talk to Andy Andersen, who is a leader in international growth at Tinder, the world’s largest online dating platform. Andy explains the mindset needed for g...
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Choosing and Implementing a Translation Management System (TMS) at Slack from 2020-12-16T20:00
In this episode of Globally Speaking, we talk to Mike Harris, Senior Business Systems Developer for Localization at Slack. He recently guided the company through their migration to a new translatio...
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Applying Google’s E-A-T Guidelines to Your SEO Program from 2020-12-02T22:00
In this episode of Globally Speaking, we talk to Lily Ray, the SEO Director at award-winning digital agency [Path Interactive](https://www.pathinteractive.com/). Lily shares her expertise on why Go...
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The Importance of Terminology Work in Machine Translation and Search Engine Optimization from 2020-11-18T20:00
In this episode of the Globally Speaking podcast, we talk to Klaus Fleischmann, a leading terminology expert, the CEO of eurocom Translation Services and founder and CEO of Kaleidoscope. For 25 yea...
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Employee Profiling for a Better World from 2020-11-04T22:00
In this episode, we talk to Vanessa Darling, Localization Program Manager at The Predictive Index (PI), a Boston-based provider of talent optimization services. Vanessa plays an integral role in ad...
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How Video Localization Is All Wrong (and How to Fix It) from 2020-10-22T10:00
In this episode, we talk to Andre Hemker, the new CEO of translation technology company [Wordbee](https://www.wordbee.com/). Andre is also the founder and CEO of the German-based language service p...
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A CIO on Digital Transformation and Cultural Change from 2020-10-07T22:00
In this episode we talk to Jim DuBois, former CIO of Microsoft, published author and advisor to Fortune 500 companies and startups. Jim spent 25 years at Microsoft and played an integral role in dr...
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The Elements of a Strategic Localization Program from 2020-09-23T22:00
Alex Pereverzevs, Product Lead at [Lokalise](https://lokalise.com/) and tech enthusiast, sits down with us to talk localization tech. Alex explains some of the technology strategies international c...
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Pinterest Has Localization Pinned Down from 2020-09-09T23:00
In this episode, we talk to the head of the localization program at Pinterest, Francesca Di Marco. A 15-year veteran of the industry, Francesca shares how she built Pinterest’s localization program...
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Localization Technology Trends and Predictions from 2020-08-26T11:37:43
In this episode of Globally Speaking, we sit down with Global Solutions Architect Manager for [XTM International](https://xtm.cloud/) Alex Zekakis. Alex shares his experiences from an 11-year caree...
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Balancing Local and Global Internal Communications from 2020-08-13T03:00
Internal localization consultant Ray Walsh joins us on the 101st episode of Globally Speaking. Ray shares his knowledge from a 20-year career in internal communication. With him we explore the intr...
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Teaching, Learning and Growing in Localization Featuring Priscila Mello from 2020-07-30T03:00
In this episode of Globally Speaking, we sit down with localization analyst Priscila Mello who highlights the value of translation when operating on a global scale. She also touches on the importan...
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A Comprehensive Approach to Culturalization with Chui Chui Tan of Beyo Global from 2020-07-16T03:00
In episode 99 of Globally Speaking, Matthew Cottingham, Global Program Director, sits down with Chui Chui Tan, Founder and Director of Beyo Global. We take a deep dive into culturalization and its ...
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How Translators without Borders Is Fighting COVID-19 from 2020-07-02T03:00
We speak to Stella Paris, Head of Language Services at Translators without Borders, in this episode of Globally Speaking. She offers a detailed account of the'infodemic'that has sprung out of the C...
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Localization in the Evolving Entertainment Industry from 2020-02-12T12:00
In this episode of Globally Speaking, we chat with Chris Carey, Chief Revenue Officer of [Iyuno Media Group](https://www.iyunomg.com/), about the evolving media and entertainment industry model and...
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Building Distributed Teams for Startups from 2020-01-29T13:00
In this episode of Globally Speaking, we chat with Peter Wang, Founder and CEO of 57Blocks, about his experience as a serial entrepreneur creating startups whose workforce is a distributed team mod...
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From Startup to Localization Powerhouse from 2019-12-18T12:01:53
In this episode of Globally Speaking recorded live at LocWorld in San Jose, we chat with Patrick McLoughlin, Manager of Localization at Eventbrite, about his localization experience in both a large...
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Technology and Globalization at The Gap from 2019-12-04T13:00:26
In this episode of Globally Speaking, we invited Dede Szykier, IT Program Manager at Gap, Inc., to discuss how language issues are only one part of global retail, how important global inventory tea...
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The Importance of Geoculture in Localization from 2019-11-20T14:00
In this episode of Globally Speaking, we invite Bobb Drake, Director of Geocultural Research at Nimdzi Insights, to discuss how computers spot (or miss) offensive language, why humans will always n...
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The State of the Interpretation Market from 2019-11-06T14:45
In this episode of Globally Speaking, we invited Jonathan Downie, Alexander Drechsel and Alexander Gansmeier, aka the “Troublesome Terps,” to discuss the current state of the interpretation market....
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Marketing to MENA from 2019-10-23T12:30
In this episode of Globally Speaking, we chat with Mohamed Abo El Fotouh, Digital and Media Lead for the Middle East and Asia Pacific Region for PepsiCo, about marketing tactics in the MENA region—...
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Talking Transcription — Part 3 from 2019-10-09T14:45
To wrap up our series on transcription, we invited Sam Liang, Founder and CEO of Otter.ai, to talk about his company’s innovative transcription technology. He discusses the wide variety of use case...
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Should Localization Education Ride the Technology Wave? from 2019-09-25T14:00
School is back in session! In this episode, Michael interviews a panel of localization professors—Max Troyer, Jon Ritzdorf and Jan Grodecki—about how they are preparing students for the future of l...
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Talking Transcription — Part 2 from 2019-09-11T12:45
In part 2 of our series on transcription, our guest is Jason Chicola, founder of Rev.com and Temi.com. He explains his business model of providing both humans and AI to transcribe and subtitle grow...
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A New Chapter for the Multilingual Publishing Industry from 2019-08-28T12:45
In this episode of Globally Speaking, we chat with Margaret Ann Dowling, CEO of Create&Translate.org, about the magazine publishing industry. She explains the current global licensing model for...
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All About Internationalization from 2019-08-14T14:45
Internationalization is one of those things that everybody talks about, but few people know how to do it. In this episode of Globally Speaking, we invited Jeff Knorr, Managing Director of Internati...
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Talking Transcription — Part 1 from 2019-07-31T14:45
In this episode of Globally Speaking, we chat with Jamie Hartz, a veteran Spanish-to-English translation and transcription professional, about the art and process of transcription, what tools are a...
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Around-the-clock Innovation from 2019-07-17T14:45
In this episode of Globally Speaking, we chat with Ultan O’Broin, long-term IT Product Manager, about the staggering rate of change, how innovation is related to empathy and how to get started. Plu...
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Unpacking the Complexities of Global Digital Marketing from 2019-07-03T14:45
In this episode of Globally Speaking, we chat with Ed Hartigan, Digital Marketing and Media Manager at RWS Moravia. Ed discusses some of the complexities around global digital marketing. He also ta...
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The Customization Conundrum from 2019-06-19T14:45
In this episode of Globally Speaking, we chat with Yan Yu, Daniel Chin and Scott Schwalbach of Spartan Software about how no single translation management systems (TMS) will meet all the needs of a...
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Managing Human Resources Across Cultures from 2019-06-05T14:45
In this episode of Globally Speaking, we chat with Michael Erisman, Chief People Officer at Pushpay, about his experience managing global teams and handling internal human resources. He discusses c...
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How ASICS Is Running to Global Markets from 2019-05-22T14:45
In this episode of Globally Speaking, we chat with Alessandra Binazzi, the highly experienced Director of Localization at ASICS Digital, about how localization at ASICS enables people across the wo...
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The Localization Contrarian from 2019-05-08T14:45
In this episode of Globally Speaking, we chat with Luigi Muzii, the well-known localization contrarian, about how translation buyers and sellers will never understand each other, why we’re having t...
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Is It AI or Is It PowerPoint from 2019-04-24T14:45
In this episode of Globally Speaking, we talk about how we’re still in the hype curve of AI, what AI has to do with PowerPoint, the concept of selling an idea before the product is ready—and a litt...
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Maximizing the Impact of Localized Content from 2019-04-10T14:45
In this episode of Globally Speaking, we invited Daniel Sullivan of Tableau back to the podcast to talk about the components of a mature localization environment, how the buyer journey affects loca...
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How Following the Herd Impacts Localization from 2019-03-27T14:45
In this episode of Globally Speaking, we talk about the phenomenon of social conformity or following the heard. Often, people don’t know why they are doing things the way they are, but by digging d...
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What's the Latest with Neural MT? from 2019-03-13T14:45
Ready for more on NMT? In this episode of Globally Speaking, John Tinsley, CEO and co-founder of Iconic Translation Machines, talks with us about how neural machine translation (NMT) has finally tr...
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Let's Talk Internationalization from 2019-02-27T16:45
This episode of Globally Speaking features Adam Asnes, the CEO and founder of Lingoport, and the topic of internationalization (i18n). He covers what it is, what problems it solves, how it’s really...
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Lobbying for Language in the Halls of Power from 2019-02-13T16:45
In this episode of Globally Speaking, we speak to Bill Rivers, “America’s Language Lobbyist,” about his work championing language endeavors in the US like education, translation and interpretation....
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What Does Blockchain Have to Do with Localization? from 2019-01-30T15:45
In this episode of Globally Speaking, we speak to both Robert Etches and Michael Casey about blockchain, a new technology gathering buzz in the industry. We cover, among other things, how blockchai...
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Educating the Localizers of the Future from 2019-01-16T15:45
In this latest installation of Globally Speaking, Max Troyer, Associate Professor at the Middlebury Institute of International Studies, talks about the curriculum needed to educate future localizat...
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Wrangling Your Global Content from 2019-01-02T15:45
In this episode of Globally Speaking, Scott Abel, AKA the Content Wrangler, talks about how content is the lifeblood of an organization. In fact, it’s a strategic advantage and an asset—but many or...
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What’s in Store for the Translation Industry in 2019? from 2018-12-12T15:45
Towards the end of each year, we talk about the trends we predict we’ll see in the upcoming year—and we love doing it! Tune in to hear what we have to say for 2019. A sneak peek: blockchain, AI and...
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How to Understand and Embrace AI from 2018-11-28T14:00
Artificial Intelligence (AI) is a hot topic in our industry and carries a lot of mysticism. This episode of Globally Speaking features Tripp Parker, Technical Program Manager in Amazon’s Alexa Heal...
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Tracking Data to Prove ROI from 2018-11-14T13:00
In this episode of Globally Speaking, Joel Sahleen, Globalization Architect at Domo, talks about driving localization for a major BI platform and how the right [data can prove ROI](https://hubs.ly/...
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Selling Software in Today’s Localization Landscape from 2018-10-31T13:00
In this episode of Globally Speaking, Bjoern Lux, Client Solutions Manager at XTM, shares his experience selling software in today’s localization landscape. Listen here to learn how he does it! Bjo...
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A Big Brand's Small Start to a Successful Localization Program from 2018-10-17T11:00
In this episode of Globally Speaking, Oleksandr Pysaryuk, Localization Manager at Achievers, shares how he got into localization management, the success factors involving in managing a localization...
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Proving the ROI of Localization from 2018-10-03T13:00
Chris Englund, Senior Manager of Localization at HubSpot, shares his insights and experience on how a well-known global B2B brand handles localization. He provides details about HubSpot’s successfu...
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Making the Most of Localization Events and Conferences from 2018-09-19T10:00
The months of September through November mark the season of conferences. In Globally Speaking episode 63, we discuss the various events around the world, why they are valuable and how to make the m...
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How Do Cultural Codes Affect Business? from 2018-09-05T13:00
Dr. Clotaire Rapaille, CEO of Archetype Discoveries, is an expert in how culture and context exert their influence on business behaviors and communication. In this episode, he talks with us about h...
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A Peek Inside the Canadian Translation Bureau from 2018-08-22T13:00
Stéphan Déry, CEO of the Canadian Translation Bureau, gives us insider insights into the birth of the department and how it handles massive volumes of French and English translation and interpretat...
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How to Get Started in B2B Marketing from 2018-08-08T15:00
Michael Burns, founder of the PR and marketing firm Burns360, talks with us about B2B marketing strategies. Topics include what analyses to start with, why the ‘media relations support’ part of PR ...
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The Evolution of Interpretation from 2018-07-25T13:00
Ewandro Magalhães, Vice President of Kudo, talks with us about the latest developments in the interpretation industry. He discusses its fascinating history, too. Tune in to hear from an expert.
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The Evolution of Tools and Teams in a Growing Loc Program from 2018-07-11T15:03:39
Julio Leal, Localization Manager at Ciena, chats with us about the triggers for implementing CMS and TMS technology and how to get it done. Tune in to hear his experienced perspective.
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Sympathy for the Traitor: The Art of Literary Translation (Part Two) from 2018-06-27T10:37:43
This is the second segment in our two-part series on literary translation. Learn why literary translation is a perishable product from one generation to the next, and how similar literary translati...
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Sympathy for the Traitor: The Art of Literary Translation (Part One) from 2018-06-20T10:02:34
Is a literary translator a servant of the artist, or is literary translation an art in and of itself? Join us for the first segment in a two-part series focusing on the special challenges of transl...
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Advancing the TAUS Dynamic Quality Framework (DQF) from 2018-06-06T13:16:43
TAUS founder Jaap Van der Meer discusses why the DQF is so important for measuring quality in all aspects of the language industry. It's an episode you won't want to miss!
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Saving Latin America's Endangered Languages from 2018-05-23T12:24:17
Latin America Habla is a nonprofit organization commited to saving Latin America's indigenous languages and cultures. Want to learn more? Tune in to this fascinating episode of Globally Speaking.&n...
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How Netflix Localizes (Brilliantly!) for Kids in Japan from 2018-05-09T12:04:39
How do you localize for Japanese Netflix users who are way too young to know the language's three different writing systems—hiragana, katakana and kanji? Netflix has found the answer. And the...
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Where Do You Fit in the MT Maturity Model? from 2018-04-25T10:04:24
In this week’s episode of Globally Speaking, our hosts discuss the Machine Translation Maturity Model (MTMM) with Jordi Mon Companys, Global Product Marketing Director, and Valeria Cannavina, Senio...
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How to Evolve Localization from Tactics to Strategy from 2018-04-11T12:00
Box, an enterprise content management platform that solves simple and complex challenges, including sharing and accessing files—with advanced security far beyond traditional methods—has a lot of be...
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Localization in Japan from 2018-03-28T12:00
Japan is often considered to be the toughest localization market in the world. And in many respects, it is. But as the world's third-largest economy, Japan offers countless opportunities for compan...
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Best Practices for Getting Paid from 2018-03-14T14:50:13
No doubt about it, translation and localization services are a labor of love. But let's face it, we all need to get paid...and paid well. Learn how one translator has mastered the art of getting pa...
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Will TAPICC Become an Industry Standard for Translation APIs? from 2018-02-28T13:17:04
TAPICC is an acronym that stands for the Translation API Class and Cases Initiative. It's an industry-wide program designed to create an open-source platform that makes it easier and less costly fo...
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Ethics in Machine Translation from 2018-02-14T13:00
We’re in a language market today where more words are translated every single day via machine translations than what was translated throughout the entire corpus of human language in the past. What ...
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How to Combine Content Strategy with Localization from 2018-01-31T13:00
Content strategy and localization are both essential components of successful global communications. But what happens when they're not aligned? And what do both sides of the coin need to know about...
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The General Theory of the Translation Company from 2018-01-17T13:07:24
What are the things that are important to every language company? What are the roles people play? How is technology changing the language industry—and what aspects of the translation business will ...
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The Logic of Localizing African Languages from 2018-01-03T13:01
Africa is a place where technology and trade are expected to grow at an accelerated pace over the next decade. The population is also projected to double by 2050. What are the challenges and opport...
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Managing Language Services at SAP from 2017-12-20T16:22:01
SAP has a model for localization that we don't see in most companies. In fact, localization has a different meaning at SAP than how it's typically defined. Its internal LSP team is called the Langu...
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Localization as a Humanitarian Effort: The Wondrous Vision of the Virtual Assistant Circle from 2017-12-06T16:08:39
In the wake of the Great Flood of 1999, a small group of people went to Hue, Vietnam to help save the lives of children who had lost their parents in the tragedy. Who could have ever guessed ...
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Forecast 2018: What's Ahead for the Language Industry? from 2017-11-22T15:40:07
In 2017, we saw significant advancements in translation technology, most notably in the growing use of neural machine translation. But technology isn't the only thing that is having a major impact ...
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How to Be Globally Appropriate, Locally Relevant (and Avoid Cultural Mistakes) from 2017-11-08T12:00
Michele Coady, Microsoft's Director for Global Readiness, has a lot to say on what companies can do to keep their communications from inadvertently offending disparate cultures. Hint: One way is to...
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Is Remote Interpretation Getting Closer to the Norm? from 2017-10-25T12:13:57
New technologies are moving interpreters farther and farther away from the center of the action. Whether it's remote video interpretation or over the phone, the traditional rules of interpretation ...
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How Salesforce Drives a Global Localization Engine from 2017-10-11T12:04:23
How does the world's leading CRM platform localize highly complex business software to make it easier for more than 150,000 companies across the globe to build stronger relationships with their cus...
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Putting'Culturalization'on the Localization Map from 2017-09-27T17:57:43
Cultural differences in geographical names usually aren't a top-of-mind priority for translators and localization professionals. But using incorrect place names can be serious cultural and politica...
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Technology in the World of Translation from 2017-09-13T12:00
With so many translation technology options on the market today, it's no wonder why language service professionals are often confused about what technology products to use, and which solution is th...
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Building a Global Infrastructure from 2017-08-30T12:04:20
Today's episode features an eye-opening discussion with Tableau Software's Daniel Sullivan, who is Director of Global Content Readiness at Tableau Software. Learn more about the needs, opportunitie...
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Endangered Alphabets from 2017-08-16T12:05:52
As language professionals we hear a lot about the dangers of disappearing languages. But what about writing systems? What happens to a culture when new generations can't read its ancestral alphabet...
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Pricing—Addressing the Elephant in the Room from 2017-08-02T12:21:44
Translation pricing hasn't changed from around 20 cents a word in two decades. Or with the advent of faster translation software, has it? Join us as we talk with Anne-Marie Colliander Lind and have...
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A Conversation with Adolfo Hernandez from 2017-07-19T11:58:30
In March 2016, Adolfo Hernandez took the helm as the new Chief Executive of SDL. Now, about a year-and-a-half later, he joins us to share his unique perspective on where the language industry is to...
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The Rise of Interpretainment from 2017-07-05T12:00
The interpreter's job is to translate what a speaker is saying while keeping their own opinions and feelings completely separate. Or is it? When a motivational speaker wants to move an au...
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Localizing for the Netflix Effect from 2017-06-21T14:22:23
Netflix recently launched service to 130 countries simultaneously, It's the most aggressive localization push in history, and it's great news for translators. Tune in to hear how Netflix is changin...
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Translation and the Ebola Crisis: How We Can Help from 2017-06-07T13:27:18
The recent Ebola outbreak in the Democratic Republic of Congo once again confirms the critical role language and translation play in a crisis. Ellie Kemp, head of crisis response for Translators wi...
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Music and Localization: Fine-Tuning the Universal Language from 2017-05-24T12:00
If music is the universal language, where does localization fit in? How does localizing music differ from localizing language? And what are the primary factors that drive a composer's thinking when...
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The Four P's of Global Content Marketing from 2017-05-10T10:00
Plan. Produce. Promote. And perfect. Why are the four P's of global content marketing so important for achieving your global marketing goals? And what happens when you leave one of them out?
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Localizing the Revolution in Global Travel…the Airbnb Way from 2017-04-26T12:01:34
Join us as we talk with Dan Hill from Airbnb—one of the leading pioneers in the global sharing economy. Learn how a platform for private individuals to easily and safely transact business has revol...
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Speaking of MultiLingual from 2017-04-12T12:01:32
Where do you go for in-depth news and information about the language industry? For more than 25 years, MultiLingual Magazine has been the primary answer. Learn more about the magazine's past,...
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Localization in the World of Gaming from 2017-03-29T12:01:24
Demand for localization services is booming in the gaming industry. But producing winning translations is far from easy. It's a serious business that can sometimes mean the difference between succe...
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Regulation, Process and Profit: A Look at Localization in Life Sciences from 2017-03-15T20:00:24
What if the translation of a word had to deal with life and death? Join us as we talk with someone who handled that very responsibility every single day.
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The Challenge of Neural MT: Part III from 2017-03-01T12:52:23
In the third and final episode of our series on neural machine translation, we focus on how advancements in neural MT will impact LSPs and professional translators from a practical perspective. Hea...
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The Challenge of Neural MT: Part II from 2017-02-15T13:00
Tune in for the second in our three-part series on Neural Machine Translation. Hear what some of the language industry's leading experts on Neural MT think about the promises, limitations--and pitf...
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The Challenge of Neural MT: Part I from 2017-02-01T13:18:42
The New York Times is writing about it. So is The Economist and dozens of other prestigious business publications. Why is Neural MT suddenly so important--and critical to language service providers...
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How to Compete With Global Brands from 2017-01-04T12:35:19
With digital channels available to every business today, small- and medium-sized companies can compete against industry giants like never before. Hear how some of the world's smartest SMEs ar...
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Why Are Private Equity Firms Buying LSPs? from 2016-12-15T23:09:22
Moravia. Welocalize. Other translation companies. And now, Lionbridge. Why are private equity firms investing so heavily in the language industry? And what does it mean for LSPs?
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What’s in Store for the Translation Industry in 2017? from 2016-12-07T16:27:14
In 2016, we saw major industry consolidation, the growth of voice-based content, the scramble for translation talent–and much more. But what lies ahead in 2017? Our predictions may surprise you.
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Unpacking Localization Strategies for a Global Hospitality Brand from 2016-11-23T18:08
The 80/20 rule. User-generated content. De-centralized translation management. Some of the strategies Marriott International uses to achieve its globalization goals are breaking new ground–not only...
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Localizing Marketing Content Beyond Borders from 2016-11-09T17:02:21
Content may be king according to most B2B marketers today, but how do you keep the king from losing its power when multiple markets and dozens of different languages are involved? Excellence in loc...
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Top Localization Do's and Dont's from 2016-10-26T13:00:30
Renato and Michael share their opinions on the three top things localization professionals must and must not do to deliver optimum results. And value.
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What Does It Mean to Be Truly Global? from 2016-10-12T11:50:41
What's the roadmap for elevating localization's role in a global enterprise? In this episode we discuss best practices for success in international markets—and your career.
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What Makes a World-Class Global Marketing Professional? from 2016-09-28T14:53:41
What does it take to be a truly effective global marketer? Dr. Nitish Singh discusses the educational divide between digital marketing and localization--and what LSPs can do to bridge the gap. Is c...
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What about Sales? from 2016-09-14T11:52:29
Join Renato and Michael as they discuss the ins and outs of selling in the LSP space. Key topics include price vs. cost, selling to novice vs. mature buyers, how sales have changed today and, most ...
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When Translation Saves Lives: The Vision of Translators without Borders from 2016-08-31T12:13:42
The Ebola outbreak in Africa. The earthquake in Haiti. The countless children who die every day for lack of good nutrition. Join us as Lori Thicke tells the story of how she founded Translators wit...
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Why Don't Journalists Use Professional Translators? A Conversation with Lane Greene. from 2016-08-17T11:46:42
Lane Greene, the primary language reporter for The Economist and writer of the magazine's Johnson language column, discusses translation from a journalism perspective. Why isn't translation more fr...
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An In-Depth Unconference Report from 2016-08-03T12:01:15
Show up. Participate. Be there. That’s all you need to do to make an unconference worth your time. But that doesn’t explain why unconferences are so popular in the language industry. Join Renato an...
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Why is Global Branding So Hard? And So Worth It? from 2016-07-20T11:30:08
Branding is one of the most common concepts in marketing, but it's also one of the hardest to define. And when you consider branding from a global perspective, it's even far more complex. In fact, ...
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How Localization Skyrockets Growth from 2016-07-06T12:22:24
What happens when a young company uses localization as a primary growth strategy in its early expansion stages, instead of waiting until it builds greater brand recognition and a stronger global fo...
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Crowdsourcing: Convenience or Confusion? from 2016-06-22T11:52:28
Does crowdsourcing deliver on the promise of cost-saving convenience and quality assurance for localization managers? What happens when global brands rely on multiple translators with varied backgr...
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How Do Top Hospitality Brands Engage Local Travelers on a Global Scale? from 2016-06-08T12:05:10
Roughly 60% of international travelers now book their reservations online. Travelers who don't find what they’re looking for right away are far more likely to become lost opportunities than confirm...
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Why is Monterey Called the Language Capital of the World? from 2016-05-25T14:19
Dino Pick, Chairman of Board of the Defense Language Institute, and Deputy City Manager of the City of Monterey, California, joins us to discuss why Monterey is known as the world’s language capita...
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Will I Have a Job Five Years From Now? from 2016-05-11T20:29
Every translator today seems to be asking one question above all others. And the question is this--will we continue to have jobs in the future? Or will machine translation, better translation softw...
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