How and When To Use Portfolio Bid Strategies? - a podcast by Kyle Sulerud
from 2020-03-16T05:00
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In this episode, Kyle answers the questions:
- What is a portfolio bid strategy?
- What are the available options in portfolio bid strategies?
- What are the 2 horrible bidding options that I won’t recommend?
- Should you always want to change your target CPA for an entire campaign or an entire account?
- What is the best way to run target CPA campaigns?
Episode notes and transcript: https://googleadsstrategy.com/how-and-when-to-use-portfolio-bid-strategies/
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