How Does Automated Bidding Work in Google Ads? - a podcast by Kyle Sulerud

Kyle answers the questions:

 

• How does automated bidding work?
• Are most of the bidding options in Google automated?
• What are the different types of automated bid settings?
• With automated ads, are you bidding “per click”?
• What is Maximize Clicks?
• What is Enhanced Cost Per Click?
• Is Enhanced CPC giving Google the freedom to increase your bid? 
• What is Target Cost per Acquisition (CPA)?
• What is the best automated bidding system for eCommerce type of campaigns?
• In Target CPA, are you bidding per conversion?
• What is Maximize Conversions?
• What is Target Return on Ad Spend?
• What is Target Search Page Location?
• What is Target Outranking Share?
• What are the beneficial types of ad strategies?

 

Episode resources and transcript: https://googleadsstrategy.com/how-does-automated-bidding-work/

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