How Does Bidding Work in Google Ads? - a podcast by Kyle Sulerud
from 2019-10-24T13:45
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Kyle answers the questions:
- How does bidding work in Google ads?
- Why do advertisers need to bid for ad placements?
- Is the top spot of Google search results only available to the highest bidder?
- Will Google still award the top spot to the highest bidder with irrelevant ads?
- When is the only time that Google makes money from ads?
- If people don’t click on the ads, does Google still make money?
- How does bidding work in Search Networks?
- How does bidding work in Display Networks?
- How much should you initially bid for ads?
- How much more should you bid in order to outbid the last highest bidder?
Episode resources and transcript: https://googleadsstrategy.com/how-does-bidding-work-in-google-ads/
Further episodes of Google Ads Strategy with Kyle Sulerud
Further podcasts by Kyle Sulerud
Website of Kyle Sulerud