What is the Search Term Report? - a podcast by Kyle Sulerud
from 2019-10-24T13:48
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Kyle answers the questions:
- What is the Search Term Report?
- Where can you find the Search Term Report?
- Is the Search Term Report a significant component of your Google Ads account?
- Are search terms and keywords the same?
- What are the things that you can see in the Search Term Report?
- Is it possible to get traffic from keywords that you didn’t target?
- What can you do with the data shown in the Search Term Report?
- Is it possible to segment the search term report by device or by network?
- Can negative keywords have positive effects on your ad campaign?
- Will shortening the search terms be beneficial to your campaign?
- What are the benefits of adding an exact match keyword in your campaign?
Episode resources and transcript: https://googleadsstrategy.com/what-is-the-search-term-report/
Further episodes of Google Ads Strategy with Kyle Sulerud
Further podcasts by Kyle Sulerud
Website of Kyle Sulerud