Which Conversion Attribution Model Should I Use? - a podcast by Kyle Sulerud
from 2019-10-24T14:09
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Kyle answers the questions:
- What is First Click attribution model?
- What is Last Click attribution model?
- What is Linear attribution model?
- What is Time decay attribution model?
- What is Position-based attribution model?
- What is Data driven attribution model?
- What is the most practical attribution model to use?
Episode resources and transcript: https://googleadsstrategy.com/which-conversion-attribution-model-should-i-use/
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