How A Best Selling Author Captures Desire & Effectiveness To Grow Any Product - a podcast by Aazar Ali Shad

from 2021-03-14T07:50:50

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In this episode, I asked Rob Fitzpatrick (The author of The Mom Test) about his framework to launch his books and software products.



We've covered:



1:31 - Rob's story about how he got into Y-combinator



6:15 - His framework to research for any product



7:08 - How he stumbled on helping a friend to share his notes and that lead to the book - Write Useful Book's



10:41 - Three lessons from his latest books (DEEPP framework). Desire - Effectiveness-Engagement - Polish & Professional



15:41 - How do you find out where exactly in the book people get bored to optimize it? 



18:16 - How do you actually find out the audience for your book?



26:45 - Rapidfire questions:



  • What's the worst advice he ever got?
  • What he has recently changed his mind about?
  • When did you last say 'Why not' to something?


Check out Write Useful Book Resources & Rob's Details:




Further episodes of Growth Marketing Stories

Further podcasts by Aazar Ali Shad

Website of Aazar Ali Shad