Mindshift Interview: How To Create Mouth Watering (Podcasting) Content That Resonates - a podcast by Aazar Ali Shad
from 2020-12-05T20:11:19
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If you're looking to make a great brand & (podcasting) content that resonates with your audience. This podcast is for you.
Jay Acunzo is my mentor. He actually taught many of us how to create a stellar podcast.
We've discussed:
- What's his professional mission?
- Why he moved away from a well-paid Google job to pursue content marketing?
- How did he have his epiphany over time?
- How content creation should be actually done?
- Why Head of Content At Hubspot was still done good enough?
- How Jay's VC podcast considered as good as the A16z podcast?
- How to find podcast ROI?
- How a SaaS brand should have podcast creation?
- What's smug clarity and why should we avoid it?
- We did a case study live on - What should be Userpilot's (my company) podcast premise?
- How I start growth marketing stories, and how Jay help me?
- Worst advice Jay ever had?
Jay's content you should DEFINITELY read if you're planning to start a podcast:
Must Read Jay's Blogs
- The Experience Spectrum (a framework for understanding how others experience our shows, so we can avoid creating commodities and focus on making proprietary experiences)
- The Style Spectrum (a framework for understanding how our own personal involvement in the experience can radically effect it, and how to be proactive about that)
- The Fortress of Favoritism (a framework on how to be someone's favorite podcast)
Show Notes
- Jay's favorite book on podcasting: Out on the wire
- Jay's favorite show maker: Anthony Bourdain
- Jay's favorite marketer: Andrew David
Further episodes of Growth Marketing Stories
Further podcasts by Aazar Ali Shad
Website of Aazar Ali Shad