Why Animalz Prefer Thought Leadership Content Over Search Traffic - a podcast by Aazar Ali Shad
from 2021-06-21T08:02:02
Does Thought Leadership Actually Convert?
In this episode, I talked to Animalz's Director of Marketing to share his thoughts on why do they ONLY do "thought leadership" content.
About Ryan: Ryan is the Director of Marketing at Animalz, an agency that provides high-end content marketing solutions to SaaS and tech companies.
Ryan shared:
2:13 - The story about how & why they went with thought leadership from the beginning
6:05 - What kind of thought leadership Animalz writes?
10:11 - What is his process of writing the content writing & ideation?
12:42 - How does Animalz engineer content virality?
15:36 - How do they convince clients to write about thought leadership content?
18:56 - How should you think about thought leadership content when you don't have personal experience?
19:24 - At what stage should you choose thought leadership and commodity SEO content?
21:46 - How to promote content without being too promotional?
24:13 - How to compete with amazing substack writers who sometimes do better jobs than we do?
Key links
- Ryan's Twitter Profile
- On thought leadership content
- Copycat content
- The idea farm
- The second-mover advantage
- Content maturity model
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