Tying Sales and Marketing Together with Rich Liu and Meagen Eisenberg - a podcast by Jeremey Donovan

Having a CRO and a CMO in one interview is a golden opportunity to talk about sales and marketing alignment, and Jeremey does exactly that in this episode of the Hey Salespeople Podcast. CMO Meagen Eisenberg and CRO Rich Liu of the corporate travel management platform TripActions, discuss best practices for tying sales and marketing together. The trio starts by questioning the legitimacy of the topic, and it only gets more nuanced and interesting from there. Visit SalesLoft.com for show notes and insights from this episode. 

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