#068: Heather Lloyd-Martin on SEO Copywriting - a podcast by Ed Gandia

 
Today we're talking about SEO copywriting. And to get the full scoop on what's happening with SEO these days, I've brought in one of the world's top authorities on the subject: Heather Lloyd Martin.
Heather has been writing, studying and teaching SEO copywriting for years. In fact, she got started way before SEO copywriting went mainstream.
 
In this interview, Heather is going to give us an overview of this opportunity, including:
 


What SEO copywriting entails




How it has changed over the past 10 years




How Google's big changes have impacted our ability to optimize web page




How you can manage clients' expectations in an environment of unscrupulous SEO practitioners?




The best sources of information for SEO copywriters




The best opportunities for SEO copywriters today


 
And much more!
 

Further episodes of High-Income Business Writing Podcast

Further podcasts by Ed Gandia

Website of Ed Gandia