#148: How Ana Lands Clients and New Opportunities with Her Own Lead Magnet - a podcast by Ed Gandia

I’ve been a big proponent of using a lead magnet in your writing business as part of a comprehensive marketing strategy. It’s no panacea. It’s not going to replace your prospecting efforts. At least not overnight. But it can help you generate a steady stream of quality leads. And that’s reason enough to consider creating one for your business. In this episode you’ll hear Ana Gascon Ivey, a copywriter and copyeditor who wrote and published her own lead magnet a few months ago. She explains how this lead magnet has helped her land clients ... and how it’s helped elevate her authority and open all kinds of doors...

Further episodes of High-Income Business Writing Podcast

Further podcasts by Ed Gandia

Website of Ed Gandia