10 easy marketing wins for Copywriters - a podcast by Kate Toon & Belinda Weaver
from 2018-08-16T04:30
We all know as working copywriters that while we put our love, our heart, our soul, our everything into our clients' marketing, we sometimes neglect our own.
So today we’re focusing in on exactly what you need to do as a copywriter to build your business. To boost it, to make people more aware of who you are, to build your authority, to build trust.
Tune in to learn:
- How to better understand your customer
- Why you should find services for your clients rather than clients for your services
- How to differentiate
- The importance of marketing goals
- Why you need a vision
- How to retain existing clients
- Why your marketing should be integrated
- How to use proof
Question for the listeners:
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About Sarah:
Sara Berry started her business Marketing Sense in 2012 with the sole purpose of helping small businesses to grow, by developing their marketing capability. Sara started her career in marketing in 1992, and since that time has worked with close to a hundred businesses to help them achieve their goals.
Sara’s links:
Further episodes of Hot Copy
Further podcasts by Kate Toon & Belinda Weaver
Website of Kate Toon & Belinda Weaver