Copywriting formulas: Smart copywriting? Or cheating? - a podcast by Kate Toon & Belinda Weaver
from 2017-11-30T05:30
Today we’re going to talk about copywriting formulas. Is using a formula cheating or is it smart copywriting? Spoiler: It’s both.
In this episode, we share our favourite copywriting formulas and how to use them. If you’ve ever wondered, WHERE ON EARTH DO I BEGIN? this episode is for you.
Tune in to learn:
- Why the PAS formula is our go to formula
- How the PAS is made even better
- What AIDA is all about
- The unpronounceable formula that gives you rock solid structure
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Thanks to Leigh Gree from the USA for a five-star review of the show.
Useful links:
- Problem-Agitate-Solve Oh My! Classic copywriting formula that converts
- If Don Draper Tweeted: The 27 Copywriting Formulas That Will Drive Clicks and Engagement on Social Media
- E11 Copywriting features, benefits and… Disadvantages?
Further episodes of Hot Copy
Further podcasts by Kate Toon & Belinda Weaver
Website of Kate Toon & Belinda Weaver