Copywriting swipe files (Technique) - a podcast by Kate Toon & Belinda Weaver

In the episode of the Hot Copy podcast, Belinda and Kate discuss copywriting swipe files. Belinda uses them quite a lot but Kate doesn’t use them at all. Dun dun duuuuuuun. Will drama ensue?!

Tune in to learn:

• What a copywriting swipe file actually is
• How to use a swipe files
• How agency copywriters get inspired

Further episodes of Hot Copy

Further podcasts by Kate Toon & Belinda Weaver

Website of Kate Toon & Belinda Weaver