From copywriting to copyking: How Rob Marsh mastered the art of copywriting - a podcast by Kate Toon & Belinda Weaver
from 2019-03-07T05:30
Rob Marsh has been a little name and then a big name.
He mastered the copywriting world, working with some of the biggest names and wearing many hats, founding communities, conferences, courses and more. He co hosts the second best copywriting podcast too!
The golden question is of course “How did he do it? And how does he fit it all in?”
Today, we’ll delve into the Whens, Whats, Whys and Hows.
Rob will give us a sneak peek into how his career unfolded and how you can leverage his experience to boost your own.
Tune in to learn:
- How Rob’s copywriting journey began and why he expanded into other marketing areas
- Which of Rob’s kids he loves most
- The 3 biggests challenges Rob faced in his copywriting career
- How Rob increased his brand and mastered copywriting
- Different approaches to international copywriting
- If Americans or Australians are more open to the hard sell and why
- The challenges Rob faced when launching his podcast, course and community
- The biggest shortfall Rob sees in copywriters today and how to avoid it
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Oh and big hugs to Draisydre from USA for his lovely testimonial.
About Rob
Rob is an expert marketer, writer and entrepreneur. He has worked as a Copywriter, Producer and Creative Director at various companies including FranklinCovey, Publicis, and Hewlett Packard. So he has “big company” and “agency” experience.
In 2004, he joined a startup that revolutionized the online production of design (the predecessor to companies like UpWork and 99Designs). In 2012, he started his own SaaS business. So he understands small biz too.
Today he is part of the copywriting duo (with Kira Hug) that hosts The Copywriter Club Podcast and community for copywriters of all talent levels. He also consults with a variety of technology and wellness companies, to create effective landing pages, conversion funnels, and marketing campaigns at Brandstory Copy and Content. He is the author of the book, Telling Your Brand Story (available at Amazon, hint, hint). He lives in Salt Lake City with his wife, four kids, and westie.
Connect with Rob
Further episodes of Hot Copy
Further podcasts by Kate Toon & Belinda Weaver
Website of Kate Toon & Belinda Weaver