Interview with medical copywriter, Ryan Wallman - a podcast by Kate Toon & Belinda Weaver
from 2016-04-06T16:00
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Today we’re talking to Ryan Wallman Head of Copy at Wellmark a Melbourne creative agency that specialising in niche industries and in particular healthcare and pharmaceutical communications.
Ryan has an alter ego Dr Draper on Twitter and is a well known name in copywriting circles.
Tune in to learn:
- What a Head of Copy job entails
- How Ryan started out as a copywriter?
- Advice for copywriters considering specialisation?
- Whether you need qualifications to become a medical copywriter?
- Tips for breaking into agency land?
- Ryan's biggest challenges in his copywriter career
- Ryan's creative process
- Tips for newbie copywriters
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Thanks to Andrea Rowe from Your Coastal Connection for her fab review, read out on the show.
Find out more at:
Links mentioned in this article:
- 'A beautiful constraint’ book
- Ad Teachings (Suzanne Pope)
- Andy Maslen’s copywriting books
- Dave Trott’s books
- Drayton Bird’s books
- Mark Duffy’s article on unexpected visuals
- Nick Asbury’s site
- Ogilvy on Advertising
- Product copy agency
- Rory Sutherland’s article
Further episodes of Hot Copy
Further podcasts by Kate Toon & Belinda Weaver
Website of Kate Toon & Belinda Weaver