Micro copy: How to make a big impact with small copy - a podcast by Kate Toon & Belinda Weaver

So, you’ve finally finished writing your client’s copy.

The homepage is ‘Wow,’ the content pages are engaging and you’ve done just the right amount of SEO to keep those pesky Google hummingbirds singing.

But you’ve forgotten something.

That’s right — your microcopy.

We know, we know. Microcopy isn’t sexy. And it’s certainly not the kind of copy people rave about. In fact, if microcopy were at a party it would be lurking by the door, pointing out where the toilets are, while sales copy was busy showing off to the crowd.

But these teeny tiny snippets of text can have a huge impact on the success of your site. So in this week’s podcast, we’re going to tell you how to write awesome microcopy.

Tune in to learn:

• What microcopy is
• Why it’s important on your website
• Great examples of microcopy
• How microcopy can help persuade and reassure customers
• Kate and Belinda’s top micro copywriting tips

 

Question for the listeners:

Have you had much experience writing microcopy? 

Share your story on Twitter (@hotcopypodcast) or our Facebook page!

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If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Katie Matthews from the UK for a fantastic review of the show.

Useful Links:

• Microcopy pool
• How microcopy can make or break your website
• Speedy website review template
• Is your error 404 page failing your visitors and your business?

Further episodes of Hot Copy

Further podcasts by Kate Toon & Belinda Weaver

Website of Kate Toon & Belinda Weaver