Sean D'Souza: The importance of stories in copywriting - a podcast by Kate Toon & Belinda Weaver

In today’s episode, we’re excited to share our chat with Sean D’Souza. You may know Sean from his business Psychotactics and or his podcast, the Three Month Vacation.

His specialty is understanding how customers think and our interview focused on storytelling. More specifically, how us copywriters can use stories to boost the effectiveness of our copywriting.  

Tune in to learn:

• How Sean went from cartoonist to author
• Essential elements of a good story
• How copywriters can integrate storytelling into everyday copywriting projects
• Types of stories to be avoided
• What signature stories are and why you should use them

And from you we’d love to know, what is your morning routine? Tell us on Twitter or our Facebook page.  

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Oh and big hugs to Caroline for her review on Stitcher.

Links mentioned in this article:

• Psychotactics website
• Storytelling mini-series (Psychotactics)
• Three month-vacation podcast
• The 17 Question Testimonial: How To Ensure You Get an Amazing Client Response
• Psychotactics on Facebook
• Sean on Twitter
• Good to Great: Jim Collins
• Cliff-jumping goslings (BBC)

Further episodes of Hot Copy

Further podcasts by Kate Toon & Belinda Weaver

Website of Kate Toon & Belinda Weaver