Writing long form FB ads (that convert like crazy): Justin Blackman - a podcast by Kate Toon & Belinda Weaver

We’ve all read those long-form Facebook ads and wondered if they really work.

Would you be surprised to learn that some of the highest converting Facebook ads are the length of some long-form landing pages? Upwards of two thousand words!

And they work. Why do they work and how can you write them is the topic of today’s episode. Justin Blackman shares his experience on writing high-converting Facebook ads in hundreds of different tones of voice.

It’s a bonanza of an episode that delivers much more than Facebook ads.

If you want to learn how to write long-form FB ads and bundle your services and write in different tones of voice… this episode is for YOU!

Tune in to learn:

• All about “Pedestal Post” formatting (one sentence at a time that people hate UNLESS it’s for them)
• The secret sauce to lowering bounce rates
• A simple way to a/b test (changing only the preview copy)
• The surprising detail of effective Facebook ad images
• Justin’s “Daniel Day-Lewis/method acting” approach to finding the customers voice
• Best formulas for long-form Facebook ads
• Formal vs. informal language – is jargon always bad?
• How to use your current Facebook ads to reverse engineer high converting ads
• Headlines are even important in FB ads
• How Justin stumbled into the 6-figure gig without ever pitching it

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Oh and big hugs to lawyer09 from USA for a great review.

 

About Justin

Justin spent 2 decades marketing big name brands, like Red Bull, Puma & 5-hour Energy where he learned the power of good voice.

And it made him hate boring, drab, self-centred emails & websites. So he analyzed the good ones, studied quick-hit storytelling techniques from comedians, and cannon-balled into copywriting. Now he helps B2C businesses craft messages that sound like people.

Connect with Justin

• Justin’s website
• Justin on Twitter
• Pretty Fly on Facebook

Useful Links:

• The Headline Project
• Message Matching: The Landing Page Sessions ep. 3

Further episodes of Hot Copy

Further podcasts by Kate Toon & Belinda Weaver

Website of Kate Toon & Belinda Weaver